Group Product Manager

Job Description

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

u2022Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

u2022Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

u2022Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.

u2022Identify product/service changes to meet customer needs.

u2022Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.

u2022Prepare sales forecasts and budgets.

u2022Monitor sales volume, revenues and costs against forecasts.

u2022Adapt plans to improve the sales performance of the product/service.

u2022Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

Associates Degree (u00B1 13 years)