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Job Description
The Group Manager Communication Culture Soft Skills and Sales Enablement is responsible for strategic leadership governance and performance oversight of training and sales capability across multiple accounts and locations.
This role drives end to end capability building across communication customer experience and consultative sales directly impacting CSAT NPS conversion and revenue metrics.
The incumbent acts as a strategic partner to Operations leveraging data insights and structured interventions to improve customer experience sales effectiveness and business outcomes at scale.
Key Responsibilities
Strategic Leadership and Multisite Team Management
Lead mentor and manage multiple training and sales enablement teams AMs Leads Trainers across locations
Build leadership capability and succession pipeline within the function
Drive a culture of performance accountability and sales ownership across teams
Ensure optimal resource allocation and utilization aligned to business priorities
Business and Sales Alignment
Own and drive initiatives impacting:
Sales conversion and revenue generation
Upsell cross sell attach rates
Customer experience metrics CSAT NPS CES
Partner with Operations Sales Leadership and Quality to embed consultative selling behaviors into daily operations
Ensure training interventions balance commercial outcomes with customer experience excellence
Data Analytics and Performance Governance
Analyze and interpret data across:
Quality scores and audits
NPS CSAT CES trends
Sales metrics conversion revenue AHT vs revenue tradeoffs attach rates
Translate insights into targeted training coaching strategies and business recommendations
Establish and monitor KPIs across teams and locations ensuring consistent performance delivery
Lead WBRMBR reviews presenting actionable insights risks and improvement roadmaps
Training Strategy TNITNA and Sales Capability Building
Oversee Training Needs Identification TNI and Training Needs Analysis TNA using both CX and sales data
Drive design and execution of programs covering:
Communication and cultural alignment
Customer experience and service excellence
Consultative selling probing objection handling and closing
Ensure all programs are aligned to real business scenarios and revenue impact
Floor Coaching Strategy and Performance Enablement
Define and govern floor coaching frameworks focused on both communication and sales behaviors
Ensure teams deliver structured coaching interventions based on agent performance and skill mapping
Drive behavioral transformation on the floor not just training completion
Standardization and Process Excellence
Drive standardization of training coaching and sales enablement practices across accounts
Create and govern SOPs playbooks and frameworks for consistent delivery
Ensure vertical hygiene with structured reporting documentation and audit readiness
Promote best practice sharing across teams and locations
Project Management and Strategic Initiatives
Lead largescale initiatives across:
Sales capability enhancement
Customer experience transformation
Training innovation and automation
Prioritize projects based on business impact and ROI
Provide governance and direction to ensure timely and measurable outcomes
Stakeholder and Cross Functional Collaboration
Act as a trusted advisor to Operations Sales Quality and Hiring teams
Provide inputs into:
Hiring strategies language and sales readiness
Train and Hire programs
Pre Process training frameworks
Influence business decisions through data backed recommendations
Capability Building and Learning Innovation
Drive adoption of modern learning methodologies: blended learning simulations AI based coaching
Oversee creation of digital learning content Articulate Vyond Adobe Suite good to have
Ensure alignment with CEFR standards and language proficiency benchmarks
Promote participation in behavioral and sales training programs
Qualifications
Success Metrics
Uplift in sales conversion revenue and attach rates
Improvement in CSAT NPS CES and quality scores
Consistency and scalability of training and sales enablement practices
Strong leadership pipeline and team capability development
Successful delivery of strategic initiatives with measurable business impact
Qualifications and Experience
Graduate Postgraduate preferred
Extensive experience in Communication Soft Skills V and A Training and Sales Enablement
Proven track record of improving both customer experience and sales performance metrics
Strong understanding of BPO training ecosystems including Hiring Train and Hire and Preprocess Training
Excellent proficiency in English communication verbal and written
Key Competencies
Strategic thinking with strong commercial acumen
Data driven decision making
Sales and customer experience orientation
Program and project management
Stakeholder influencing and consulting
Leadership and team development
Job ID: 146058337