Graphic Designer

Company Description

Sesa Care Private Limited is a leading manufacturer and exporter of Ayurvedic hair care products, combining ancient Ayurvedic science with modern manufacturing practices to deliver authentic and affordable solutions. Known for its pioneering role in the anti-hairfall category, Sesa has established a strong market presence and a robust distribution network across India. With exports to over 20 countries, the company has a significant global footprint. Since its acquisition by True North in 2018, Sesa has evolved into an innovation-focused and professionally managed organization, aspiring to become the fastest-growing and most resilient mid-size FMCG company in India. At the core of its operations is the Sesa Style, a cultural framework emphasizing respect, ownership, speed, and execution excellence.

Role Summary 

This is a critical role in the marketing function. Key deliverables for this role would be to design and create consumer facing marketing communications for the brand as well as for individual products under the brand. The role holder will work closely with Brand team, NPD team, Packaging and Procurement partners for end-to-end conceptualization and execution of creatives. 

Major Deliverables 

Key Responsibilities: 

• Ideate on social media creative strategy and design static and video creatives for brand's social media handles 

• Benchmark category and competition to design high-impact creatives for listing products on website and other e-commerce platforms such as Amazon, Flipkart, and Nykaa 

• Work closely with the brand team on creative briefs pertaining to marketing campaigns and communications including advertisements for print, outdoor, and other consumer touchpoints 

• Work closely with the NPD and Packaging partners on briefs pertaining to new product launches, packaging refresh of existing portfolio, creation of mockups and 3D renders 

• Design POSM for trade and consumer activations 

PERSON OVERVIEW 

Qualification – Degree in Design, Fine Arts or related field 

Experience – 1 to 3 years 

Essential Attributes (Experience / Exposure characteristics): 

• Prior experience as Graphic Designer 
• Experience with design tools such as Photoshop, Illustrator, After Effects/ Premier Pro & AI 
• Keen eye for aesthetics and details 
• Ability to write copy is a plus 

Aptitude (Personality traits / Preferences): High sense of ownership and ability to meet deadlines 

• Behavioral Competencies: Good communication skills, Good team player