Position: Graphic Designer- AI-First, Branding & Identity
Location: Lower Parel, Mumbai (On-Site)
Reporting To: Anshi Barmecha, Founder, NIRU India
Experience: 36 Years in Brand Design, Visual Identity with hands-on experience of using AI-enabled Creative Tools
About NIRU Group
Niru Group, established in 1979, is laying the foundation for a new brand fusing spirituality and craftsmanship.
The Opportunity
We are seeking a forward-thinking, AI-first Graphic Designer with strong expertise in branding, visual identity, and contemporary design systems. In this role, you will be crafting distinctive visual identities, producing high-quality creative assets, and leveraging AI tools to accelerate and elevate output.
This is an on-site, collaborative role suited for a designer who intimately understands luxury, minimalism, and modern visual codes while staying ahead of emerging creative technologies.
What You Will Do
Branding & Identity Design
- Develop and refine brand identity systems including logos, color palettes, typography, and visual guidelines.
- Create cohesive brand assets for digital, print, packaging, and internal presentations.
- Maintain consistency across all touchpointsensuring every design aligns with luxury industry standards.
- Translate creative briefs into high-impact concepts for campaigns, product launches, and internal initiatives.
AI-Enabled Creative Development
- Use AI tools (Midjourney, Adobe Firefly, DALLE, Runway, Figma AI, etc.) for ideation, rapid prototyping, and visual development.
- Build reusable AI workflows for faster design outputstyle libraries, prompt guides, generative templates.
- Enhance creative quality with AI-driven refinement for imagery, layouts, typography, and motion graphics.
Digital & Visual Communication
- Design presentation decks, mood-boards, visual narratives and other assets as required.
- Produce content for internal and external communicationbanners, social media assets, product imagery, invites, and more.
- Work closely with cross-functional teams.
Creative Asset Management
- Maintain digital asset libraries, templates, and brand style repositories.
- Implement naming conventions and filing structures for efficient retrieval and usage.
- Adaptive use of technology to enhance the management of creative assets.
Key Skills
- Strong command of visual identity, typography, layout, and contemporary luxury design language.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and presentation design tools.
- Advanced understanding of AI-based design tools and platforms and ability to integrate them into daily workflows.
- Ability to build structured, scalable design systems with immaculate attention to detail.
- Strong aesthetic sense; clean, modern, refined and aligned with the brand guidelines.
- Ability to work in a fast-paced, collaborative environment with clarity, speed, and precision.
- Strong communication skills to articulate design decisions clearly and confidently.
Who You Are
- AI-Native Creative: You embrace new technology, experiment fearlessly, and consistently upgrade your design toolkit.
- Detail-Obsessed: You notice spacing, alignment, colors, and finesse in every pixel.
- Visually Strategic: You understand that branding is not decorationit's identity, emotion, and business positioning.
- Collaborative: You thrive in teamwork, feedback loops, and cross-functional environments.
- Adaptable: You switch seamlessly between conceptual ideation and execution and work well with assigned timelines.
How to Apply
Apply via this job post or email [Confidential Information] with the subject Graphic Designer [Your Name].
Portfolio is required (link in resume or shared separately on email)
