Graphic Designer

Company Description

Materialogue is India's first digital material library created exclusively for architects and interior designers. Materialogue is a visionary solution crafted specifically to streamline the design journey. Our mission is simple yet profound: to make the process of material selection, management, and procurement seamless, efficient, and sustainable

Role Description

We're looking for a multi-talented, creative-first designer who can build and evolve the visual identity of Materialogue across digital touchpoints — from social media to platform UI assets. This role blends brand storytelling, visual design, short-form video editing, and AI-assisted creative production to deliver engaging and scalable content. The ideal candidate is hands-on, fast, and imaginative — someone who can ideate like a storyteller, execute like a designer, and leverage AI tools to enhance speed and impact.

Responsibilities:

1. Brand & Visual Identity

• Develop and maintain a consistent visual language for Dwellyx across all platforms (social media, website, platform UI, decks, and marketing material, both digital and print).
• Translate the brand's ethos — design, innovation, community — into distinctive and modern visual narratives.

2. Digital Marketing Creatives

• Design static and carousel posts, ad creatives, infographics, and campaign banners for social media and performance marketing.
• Collaborate with the digital marketing and content team to visualize campaign ideas.
• Create visuals for newsletters, case studies, and PR content.

3. Video & Motion Graphics

• Create short-form video content such as reels, explainers, and motion posts for social media and product showcases.
• Create video snippets that highlight product features, designer stories, and partner brands.

4. Platform & Product Visual Support

• Support UI/UX and tech teams with design assets for the web platform — banners, icons, illustrations, and micro-animations.
• Ensure all creatives align with the platform's aesthetic and user experience.

5. AI & Design Automation

• Use AI tools (e.g. Midjourney, Runway ML,Canva AI, ChatGPT, etc.) to speed up ideation and asset generation.
• Experiment with prompt-based visuals and AI video tools for creative efficiency.
• Stay updated on emerging AI design tools and integrate them into workflows.

Qualifications:

Creative & Technical Skills

• 3–5 years of experience in digital and brand design (preferably in startups, design, or lifestyle sectors).
• Expert in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) or equivalent tools.
• Proficiency in Canva, Figma (for layouts, web assets).
• Strong sense of typography, color theory, and composition.
• Video editing skills (Reels, YouTube Shorts, promotional clips).
• Ability to ideate, storyboard, and visualize campaign concepts.

AI & Innovation

• Familiarity with AI-powered creative tools (image and video generation, layout automation, prompt-based design).
• Comfort experimenting and learning new tools quickly.

Mindset & Soft Skills

• Fast executor with startup agility — thrives in high-energy, evolving environments.
• Strong communication skills to understand creative briefs and translate them visually.
• Balance between aesthetics and business goals — design that drives engagement and conversions.
• Self-starter, organized, and reliable with timelines.

Bonus Skills (Good to Have)

• Experience working with SaaS, marketplaces, or design industry brands.
• Photography or content direction experience.
• Basic understanding of UX/UI principles for digital interfaces.
• Interest in architecture, interiors, or lifestyle branding.

Education:

Bachelor's/Master's degree (or equivalent) in graphic design, art, or related discipline.

CTC:

2.5L - 3.6L per annum

Growth Path:

As the company scales, this role can evolve into Creative Lead / Art Director, overseeing brand identity, content design team, and production pipeline.