Graphic Designer

Job Title: Graphic Designer

We're looking for a forward-thinking Graphic Designer who combines strong visual design skills with the smart use of AI-powered creative tools. You'll craft engaging, on-brand visuals for digital and print channels, experiment with AI to speed up ideation and production, and help shape the visual voice of one of Europe's rising EdTech companies.

You'll work closely with our marketing and product teams to turn ideas into impactful designs that inspire kids to create the future.

Location: New Delhi

• Design & Visual Storytelling: Conceptualise and design visual assets for marketing campaigns: social media posts, ads, banners, landing pages, brochures, presentations, and more.
• Use AI tools (e.g. generative image tools, AI-powered assistants, smart layout/resize tools) to speed up ideation, create variations, and optimise assets.
• Adapt designs for different platforms, formats, and audiences while maintaining visual quality and brand consistency.
• Collaboration & Concept Development: Partner with the marketing team to understand campaign goals, audience insights, and messaging.
• Develop creative concepts, mood boards, and style directions and present them clearly to stakeholders.
• Work with cross-functional teams (content, product, growth) to ensure a cohesive brand experience across all touchpoints.
• Brand & Systems
• Contribute to and maintain our brand guidelines, design systems, and asset libraries.
• Use AI tools to help generate and organise reusable components, templates, and variations.
• Execution & Delivery: Own design projects from concept to final delivery, ensuring high-quality, pixel-perfect output.
• Optimise files for web, social, print, and other channels (sizes, formats, accessibility).
• Manage multiple projects simultaneously and deliver on time in a fast-paced, agile environment.
• Innovation & Trends: Stay up to date with design, AI, and digital marketing trends, and proactively suggest new creative approaches.
• Experiment with new AI features and tools (for example: idea generation, image enhancement, automatic resizing, mock-up generation, basic copy suggestions) to improve workflows and outcomes.

• Bachelor's degree in Graphic Design or a related field (or equivalent practical experience).
• Proven experience as a Graphic Designer, with a strong portfolio showcasing diverse digital and print work.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or similar tools (e.g. Figma, Canva).
• Hands-on experience with AI-assisted design workflowsfor example:
• Using generative image tools to create or refine visuals.
• Using AI features in design tools for layout, enhancement, or automation.
• Strong understanding of design principles, color theory, composition, and typography.
• Excellent communication skills and the ability to clearly explain design decisions.
• Ability to work collaboratively in a remote, multicultural team.
• Detail-oriented with a commitment to delivering high-quality, brand-aligned work.
• Basic understanding of digital marketing (social media, performance creatives, landing pages) is a plus.

• Motion graphics and video editing (e.g. After Effects, Premiere Pro, or AI-assisted video tools).
• Experience with UI/UX design (wireframes, simple interfaces, design systems, prototypes).
• Familiarity with web design principles (responsive design, basic understanding of HTML/CSS capabilities/constraints).
• Comfort experimenting with new AI tools and sharing best practices with the team.

• Experience working with an international, mission-driven company.
• A highly innovative and entrepreneurial environment in one of Europe's rising EdTech companies.
• The opportunity to work with a passionate team on a mission to empower kids to become creators, not just consumers.
• Exposure to cutting-edge AI tools and workflows in real design projects.