Graphic Designer

Company Description

Idlinama is a Tamil Nadu cuisine restaurant in Delhi, built on a legacy of innovation and tradition. Our journey began with our great-great-grandfather, the inventor of the idli grinder, a tool designed to make cooking easier at home. Today, we carry this heritage forward by serving authentic Tamil flavors, prepared in small batches by native chefs. From soft-as-a-cloud idlis to bold Chettinad curries, our menu reflects the rich culinary culture of Tamil Nadu. At Idlinama, food is not just a meal, but a legacy served fresh every day.

Role Description

We are looking for a Graphic Designer to join our team full-time at our New Delhi office. This role involves creating visual content that communicates our brand story across digital and offline platforms. The Graphic Designer will design marketing collateral, social media creatives, in-store branding and packaging assets - ensuring a consistent, modern and culturally rooted design identity for Idlinama.

Day-to-day responsibilities include:

• Designing graphics, logos, menus, packaging and marketing materials
• Developing social media creatives and campaign visuals
• Maintaining brand consistency in typography, colors and design language
• Collaborating with the marketing and operations team to bring creative concepts to life
• Translating Tamil Nadu's culinary heritage into engaging visual storytelling

Qualifications

• Strong portfolio showcasing skills in Graphic Design, Branding and Logo Design
• Proficiency in Photoshop, Illustrator, InDesign, Figma or similar tools
• Strong grasp of typography, layouts, and color theory
• Creativity with attention to detail and ability to meet deadlines
• Experience in social media design and digital campaigns is a strong plus
• Bachelor's degree in Graphic Design, Visual Arts or related field
• Prior experience in the food & beverage / hospitality industry is an advantage but not required
• Video editing skills are a plus but not required