We are looking for a creative, detail-driven
Graphic Designer (Content Creator) with a strong visual sensibility and hands-on execution skills. The role involves creating compelling brand, marketing, and sales creatives across digital, print, and on-ground platforms. The ideal candidate will actively participate in
market visits, outlet visits, and brand events to gain real-world insights and translate them into impactful, consumer-relevant creatives.
Key Responsibilities
- Creative Design & Content Creation -Design high-quality creatives for digital platforms, social media, websites, print collaterals, POSM, presentations, and brand campaigns.
- Brand Consistency -Ensure all creatives align with the brand guidelines, tone of voice, and visual identity across brands and platform.
- Market & Outlet Visits - Conduct regular market, on-trade, and off-trade outlet visits to understand product visibility, competitor presence, and consumer touchpoints. Use insights to create more relevant and effective creatives.
- Event & Activation Support - Visit brand events, activations, tastings, and launches to capture on-ground content, creative inspiration, and real-time visuals for post-event communication.
- Marketing & Sales Support - Create sales decks, trade marketing creatives, distributor communication material, and promotional assets to support business objectives.
- Video & Motion Graphics -Develop short videos, reels, motion creatives, and basic animations for digital and social media platforms.
- Collaboration & Coordination -Work closely with marketing, sales, agencies, printers, and external vendors to execute creatives efficiently.
- Creative Adaptations - Adapt master creatives into multiple formats and sizes for different platforms, states, and campaign requirements.
- Trend & Market Awareness - Stay updated on design trends, alcobev marketing styles, digital formats, and consumer engagement trends.
Key Skills & Competencies
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
- Strong working knowledge of Canva
- Excellent understanding of branding, typography, colour theory, layouts, and visual hierarchy
- Ability to translate on-ground insights into compelling visual stories
- Strong sense of aesthetics with attention to detail
- Good communication and cross-functional coordination skills
- Ability to manage multiple projects and tight timelines
Experience in UI/UX, website design, and motion graphics will be an added advantage
Educational Qualifications
Bachelor's degree or diploma in
Graphic Design, Visual Communication, Fine Arts, or related field
3+ years of relevant experience in graphic design/content creation
