Graphic Designer

Job Title: Visual Designer

Company: Basil

Experience: 12 years

Location: Delhi

Employment Type: Full-time, On-site

Basil is a modern, grab-and-go brand focused on healthy food and beverages. Design plays a critical role in how customers experience Basilacross kiosks, digital touchpoints, and physical spaces.

We are looking for a Visual Designer with 12 years of experience who can translate brand thinking into clear, consistent, and high-quality visual outputs. The role requires strong execution skills across digital, print, spatial design, and modern AI-assisted workflows.

1. CRM & Marketing Collaterals

• Design creatives for CRM campaigns (emailers, WhatsApp creatives, in-app visuals).
• Support marketing initiatives with campaign assets

2.Social Media Design

• Create static and simple animated posts for social platforms.
• Maintain visual consistency with Basil's brand language.

3.Decks & Presentations

• Design internal and external presentations with clear visual hierarchy and storytelling.

4.Event Graphics

• Design assets for events such as banners, standees, posters, and digital screens.

5.Kiosk & Spatial Graphics

• Design kiosk and store graphics including signage, wall graphics, and spatial branding elements.

6.Kiosk Collaterals

• Design menus, posters, stickers, packaging, and other in-store collaterals.
• Prepare accurate, print-ready files.

7.Basic Video & Motion

• Edit short-form videos and reels.
• Create basic motion graphics and transitions.

Degree in Communication Design or a related field (preferred):

B.Des / M.Des

BFA (Applied Arts) / MFA (Applied Arts)

12 years of professional experience as a visual/graphic designer.

Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Mandatory experience using AI tools for design and creative production, such as:

• Generative image tools (e.g., Midjourney, DALLE, Firefly, Stable Diffusion)
• AI-assisted layout, background removal, image enhancement, or content generation tools

Working knowledge of basic video and motion tools (After Effects, Premiere Pro, or similar).

Solid understanding of typography, layout, color systems, and brand consistency.

Ability to work across digital, print, spatial, and physical formats.

Strong attention to detail and ability to execute efficiently in a fast-paced, on-site environment.

Experience with F&B, retail, or consumer brands.

Familiarity with print production and vendor coordination.

Awareness of evolving AI-driven design workflows and tools.

Ownership of visual execution for a growing consumer brand.

Exposure to end-to-end designfrom concept to on-ground execution.

Opportunity to work at the intersection of design, branding, and AI-assisted creativity.

Location: Delhi (On-site only)

Experience: 12 years

• Portfolio required (must include AI-assisted design work).