Job Title: Lead Graphic & Content Designer (Graphic + Video)
Location: Pithampur, Sector 3, Madhya Pradesh
Job Type: Full-time | On-site
About Us
Alankaram is a premium furniture brand rooted in Indian tradition and architectural sensibility. We design and craft solid-wood furniture for discerning residential, commercial, and hospitality clients across India and overseas. As we scale our design and marketing footprint, we're seeking a hands-on creative who can lead design, videography, and social content from our Pithampur facility.
Key Responsibilities
- Brand Design & Publications: Design product brochures, lookbooks, catalogues, spec sheets, and manuals (Adobe InDesign-first); ensure pixel-perfect print-ready files.
- Digital & Social Creatives: Produce static and motion assets for website, Instagram, LinkedIn, YouTube, emailers, ads, exhibitions, and presentations.
- Videography (Planning Shoot Edit):
- Plan shot lists/storyboards for product launches, behind-the-scenes, factory/process videos, client/project stories.
- Capture footage (camera/gimbal, lights, audio), direct short interviews, and manage on-site shoots.
- Edit videos (reels, shorts, 1560s ads, and 13 min brand films) with clean cuts, sound design, and tasteful transitions.
- Motion Graphics & Reels: Create brand-consistent openers, supers, lower-thirds, captions, and product highlights for reels/shorts.
- Content Calendar & Publishing: Co-own a monthly content calendar; schedule posts, coordinate approvals, and ensure on-time publishing.
- Performance Alignment: Collaborate with marketing to align creatives with campaign goals (reach, engagement, leads); iterate based on basic analytics.
- Cross-team Collaboration: Work closely with product, photography, and sales teams to ensure consistent brand communication across touchpoints.
- On-ground Brand Collateral: Packaging, invites, signage, event/expo creatives, in-store branding materials.
Required Skills & Qualifications
- Design: Adobe InDesign (advanced), Illustrator, Photoshop; strong layout/typography and premium brand aesthetics.
- Video: Premiere Pro / Final Cut / DaVinci Resolve; After Effects (or equivalent) for titles, transitions, simple animations.
- Shooting Basics: Camera operations, gimbal use, lighting and audio fundamentals for product/interview setups.
- Social-First Mindset: Understanding of Instagram/LinkedIn/YouTube best practices (hooks, pacing, aspect ratios, subtitles, thumbnails).
- Experience:Minimum 46 years in design/content; portfolio demonstrating publication design + social/video work (product or design-led brands preferred).
- Strong project ownership, detail orientation, and the ability to manage multiple deadlines.
Bonus Skills (Preferred, not mandatory)
- Experience in furniture/interiors, architecture, or luxury/lifestyle brands.
- Product styling and basic photography skills; Lightroom workflow.
- Familiarity with Canva, AI and basic 3D/CGI exposure is a plus.
Work Environment & Perks
- A highly creative, design-driven environment with end-to-end visibilityfrom product to packaging to presentation.
- Opportunity to shape the brand's video storytelling and social presence for architects, hospitality, and HNIs.
- Well-equipped facility with green workspaces and collaborative zones.
To Apply
Please send your resume, portfolio (PDF or links), and a brief note on your design/video interests to [Confidential Information].
Portfolio tip: include 23 publications, 57 social posts/reels, and 35 short videos that showcase your end-to-end capability (concept shoot edit publish).
