Google & Meta Ads Specialist

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Early Applicant

Job Description

Plan, execute, and optimize paid advertising campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram).
Manage campaign budgets, bidding strategies, targeting, and audience segmentation to achieve performance goals.
Create, test, and scale ad creatives, copies, and landing page strategies in coordination with design and content teams.
Track and improve key performance metrics such as ROAS, CPA, CTR, conversion rate, and overall campaign efficiency.
Monitor daily performance, identify trends, and implement data-driven optimizations.
Set up and manage conversion tracking, pixels, events, and analytics tools (Google Analytics, Meta Pixel, GTM).
Conduct A/B testing for creatives, audiences, and funnels to drive continuous improvement.
Prepare regular performance reports and share insights and recommendations with stakeholders.
Stay updated with platform policies, algorithm changes, and best practices.