Job Overview
We're looking for a results-driven Google Ads Specialist / Performance Marketer to join our growing team at Socio Sensei. The ideal candidate should have strong hands-on experience in Google Ads, with working knowledge of Meta Ads, SEO basics, and website/landing page fundamentals. You'll be responsible for driving high-quality leads, improving ROAS, and scaling performance campaigns across platforms.
Key Responsibilities
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube)
- Manage and optimize conversion-focused campaigns for lead generation and sales
- Monitor performance metrics like CTR, CPA, ROAS, and conversion rates
- Conduct keyword research, audience targeting, and A/B testing
- Manage Meta Ads (Facebook & Instagram) campaigns as support channels
- Work closely with the creative team for ad copies, creatives, and landing pages
- Analyze data and prepare performance reports with insights and recommendations
- Ensure proper conversion tracking, GA4, and Google Tag Manager setup
- Coordinate with web team for landing page optimization
- Apply SEO basics while planning paid strategies (keywords, intent, content relevance)
Required Skills & Qualifications
- 25 years of hands-on experience in Google Ads (mandatory)
- Proven experience in performance marketing / paid media
- Working knowledge of Meta Ads Manager
- Basic understanding of SEO concepts and keyword intent
- Knowledge of website structure, landing pages, and CRO
- Experience with GA4, Google Tag Manager, and conversion tracking
- Strong analytical and problem-solving skills
- Ability to manage multiple campaigns and budgets efficiently
