Google Ads Specialist Search & Display

About The Role

We are looking for a Google Ads Specialist with 2+ years of hands-on experience in managing and optimizing Google Search & Display campaigns. The ideal candidate should have strong knowledge of performance marketing, campaign optimization, analytics, and driving measurable ROI.

Key Responsibilities

• Plan, create, manage, and optimize Google Search & Display campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create and optimize ad copies to improve CTR and conversion rates.
• Manage campaign budgets and ensure efficient CPC, CPA, ROAS, and ROI.
• Monitor campaign performance and identify opportunities for optimization.
• Perform A/B testing for ads, landing pages, keywords, and bidding strategies.
• Implement and optimize different bidding strategies based on campaign objectives.
• Analyze campaign performance using Google Ads, Google Analytics (GA4), and Google Tag Manager.
• Prepare regular performance reports with actionable insights.
• Identify trends and continuously experiment with new strategies to improve campaign performance.
• Collaborate with creative, content, and product teams for campaign requirements.
• Stay updated with the latest Google Ads features, policies, trends, and best practices.
  
  

Requirements

• 2+ years of hands-on experience in Google Ads / PPC / Performance Marketing.
• Strong experience managing Search and Display campaigns.
• Good understanding of keyword research, match types, negative keywords, ad extensions/assets, and audience targeting.
• Experience with conversion tracking and campaign analytics.
• Strong understanding of CPC, CTR, CPA, ROAS, Quality Score, Conversion Rate, and other performance metrics.
• Experience with GA4 and Google Tag Manager is preferred.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and budgets simultaneously.
• Good communication and reporting skills.
  
  

Preferred

• Experience working with high-volume campaigns and performance-driven businesses.
• Experience with lead generation, e-commerce, or app/user acquisition campaigns is an advantage.
  
  

What We Offer

• Opportunity to work on performance-driven digital marketing campaigns.
• Growth and learning opportunities.
• Collaborative and fast-paced work environment.
• Competitive compensation based on experience and expertise.
  
  

Skills: google ads,display campaigns,google search