The Google Ads SME (Subject Matter Expert) is a highly knowledgeable and strategic individual who champions Google Ads best practices within the company. They act as a trusted resource for various teams, ensuring everyone leverages Google Ads effectively to achieve customers marketing goals. As a SME, you'll be a thought leader within our team. You'll leverage your in-depth product knowledge to guide high-spending clients in maximizing the return on their Google Ads investments. You'll also play a key role in shaping the future of Google Ads by providing strategic insights and collaborating on Google ads performance.
Educational Qualification:
- Should have done Graduation from any stream
- Must be Google Adwords certified
Qualification/Experience:
- 2+ years of experience indigital marketingwith a strong focus on Google Ads.
- Proven track record of success in managing complex Google Ads campaigns for large or enterprise-level clients.
- In-depth knowledge of Google Ads features (Billing & Policy), functionalities, and best practices across all campaign types (search, display, video, shopping).
- Experience in customer facing support rolesin Phone, Chat and Email channel
- A passion for staying up-to-date on the latest Google Ads developments and industry trends.
Responsibilities:
- Serve as a trusted advisor to clients, providing expert guidance on Billing methods, Policy disapprovals, Campaign strategy, optimization, and best practices.
- Support Real Time internal teams, handle escalated cust issues and close with the clients, 24/7 support to the agents to enable them to provide timely and accurate resolution.
- Deep dive into client campaign data to identify performance opportunities and areas for improvement.
- Play client facing role in case of escalated issues by the team for complete closure
- Stay up-to-date on the latest Google Ads features and product updates, translating them into actionable strategies for clients.
- Identify and document best practices from consults data specifically relevant to the Platinum client
- Knowledge Management:Share deep-dives on top issue types consulted with L2 & pSMEs and stay up-to-date on the latest Google Ads features, updates, and best practices, and share this knowledge internally.
- Product Expertise:Stay informed about current trends and best practices in the digital advertising landscape.
Skills -
- In-depth knowledge of the Google products and services in scope of Troubleshooting
- Passion for the product and the customer
- Excellent analytical skills with the ability to interpret complex campaign data and identify trends.
- Strong communication skills, with the ability to explain technical concepts in a clear and concise manner.
- Experience collaborating with clients at a strategic level and building strong relationships.
- Understanding of advertisers needs and behavior
- Ability to identify and prioritize process improvement opportunities
- Active listening and understanding customer needs
