Google Ads Specialist

Job Title: Google Ads Specialist Growth & Performance Marketing

Department: Marketing & Digital Growth

Location: Gurugram, Haryana Reports to: Head of Marketing

About IncrediPets:

IncrediPets is a fast-growing pet care brand in India providing training, grooming, walking, vaccination, and wellness services through a consumer-centric app and on-ground team. With thousands of pet parents served across Delhi NCR, Mumbai, and other metro regions, IncrediPets focuses on delivering scientific, positive reinforcement-based pet training and personalized care at the doorstep.

Role Overview:

We're looking for a data-driven Google Specialist who will own Google's advertising ecosystem to drive brand visibility, app installs, service bookings, and customer acquisition cost-effectively. This role is ideal for someone who can link digital campaign performance to real business outcomes for a fast-paced pet care brand.

Key Responsibilities:

Google Advertising & Campaign Management

Strategize, build, and manage Google Ads campaigns across Search, Display, YouTube and Performance Max.

Optimize for core business outcomes: app installs, bookings, lead generation, service growth.

Perform ongoing keyword strategy, bid management, and audience segmentation.

Analytics & Measurement

Implement and maintain tracking via GA4, Google Tag Manager, and Firebase for app & web performance.

Create dashboards and weekly/monthly performance reports demonstrating ROI, CPA, ROAS, and LTV. Analyse user funnels from ad click conversion repeat engagement.

Creative & Testing

Coordinate with design and content teams to produce compelling ad creatives and landing assets.

Run A/B tests on titles, descriptions, visuals, and targeting to improve engagement.

Cross-Functional Collaboration

Work closely with Product, Growth, and Operations teams for integrated campaign execution.

Align paid Google strategies with SEO, email, app push campaigns, and social platforms.

Required Qualifications

2+ years experience managing Google Ads campaigns, preferably for app-centric businesses.

Strong analytical skills with experience in GA4, conversion tracking, attribution modelling.

Ability to monitor daily performance and adjust campaigns for efficiency.

Comfortable with managing budgets and forecasting performance.