Key Responsibilities
- Develop, implement, and manage Google Ads campaigns across Search, Display, Shopping, Video, and Performance Max
- Conduct comprehensive keyword research, competitive analysis, and audience targeting strategies
- Create compelling ad copy and design A/B tests to improve click-through rates and conversion rates
- Monitor campaign performance daily and make data-driven optimization decisions
- Manage campaign budgets effectively to maximize ROI and achieve client KPIs
- Analyze campaign metrics using Google Ads, Google Analytics 4, and other analytics platforms
- Prepare detailed performance reports and present insights to clients and internal stakeholders
- Stay current with Google Ads platform updates, industry trends, and best practices
- Collaborate with SEO, content, and design teams to ensure campaign alignment
- Implement conversion tracking, tag management, and attribution modeling
About Company: Profound Digital is a growing digital marketing company based in Kondapur, Hyderabad. We offer digital marketing, SEO, Google Ads, social media marketing, and website design services to international clients, especially USA, UK & Canada.
