Experience: 3 – 5 Years
Location: 100% Remote (WFH)
Target Market: United States & Canada
Role Overview
We are looking for a high-performing Google Ads Specialist to spearhead our lead generation efforts in North America. Your mission is simple:
Maximize lead volume while minimizing Cost Per Acquisition (CPA). You will be responsible for the end-to-end management of paid search campaigns, focusing on service-based lead generation. You must be an expert in identifying high-intent search patterns and building conversion-optimized pathways that turn clicks into qualified inquiries.
Key Responsibilities
- Lead-Gen Strategy: Design and execute search campaigns specifically built for lead capture (Service industries, B2B, or Professional Services).
- Funnel Optimization: Collaborate on landing page strategy to ensure high Conversion Rates (CR). You must understand the relationship between ad copy and landing page scent.
- Advanced Bidding: Manage complex bidding strategies (Target CPA, Maximize Conversions) tailored to the competitive US and Canadian landscapes.
- Lead Quality Control: Implement negative keyword strategies and audience exclusions to filter out junk leads and competitors.
- Tracking Mastery: Set up full-funnel tracking using Google Tag Manager (GTM) and GA4 to track form fills, phone calls, and thank you page visits.
- A/B Testing: Rigorously test ad extensions, headlines, and lead forms to continuously drive down the CPL.
Technical Profile
- Market Experience: 3+ years managing Lead Gen campaigns in the US and Canada (familiarity with regional zip codes, provinces, and local service intent).
- Tool Stack: Expert in Google Ads Editor, GTM, Search Console, and Looker Studio.
- CRM Integration: Experience passing lead data from Google Ads into CRMs like HubSpot, Salesforce, or Zoho via Zapier or direct integration.
- Compliance: Understanding of North American data privacy norms (TCPA, CASL) regarding lead collection.
Candidate Requirements
- Language: Native-level fluency in English; ability to write persuasive, localized ad copy for US and Canadian audiences.
- Results-Oriented: Ability to demonstrate a history of improving Lead Quality and Volume in previous roles.
- Analytical: Can look at a Search Terms Report and instantly identify wasted spend.
- Communication: Comfortable presenting weekly lead-gen reports and Cost-per-Qualified-Lead metrics to stakeholders.
What Success Looks Like
- Consistent month-over-month decrease in Cost Per Lead (CPL).
- High Quality Scores (8-10) across primary lead-driving keywords.
- Accurate attribution—knowing exactly which keyword drove which lead.
