PPC & Google Ads Specialist

Roles & Responsibilities

• Plan, create, and manage Google Ads and PPC campaigns across Search, Display, and Shopping networks.

• Set up and manage campaigns, ad groups, keywords, bids, budgets, and targeting strategies for assigned client accounts.

• Conduct in-depth keyword research and competitor analysis to identify new opportunities.

• Continuously optimize ad copy, bidding strategies, search terms, and landing pages to improve campaign performance.

• Monitor campaign performance and analyze data to maximize ROI and reduce cost per-conversion.

• Prepare weekly and monthly campaign performance reports with insights and improvement recommendations.

• Manage Google Merchant Center, product feeds, and Shopping Ads optimization.

• Utilize tools such as Looker Studio, Google Ads Editor, and Google Product Taxonomy for reporting and campaign management.

• Identify trends, insights, and growth opportunities through data analysis and performance metrics.

• Work closely with account managers and senior management to develop and execute integrated digital marketing strategies.

• Communicate effectively with internal teams and international clients regarding campaign performance and strategy updates.