What is BrightChamps
BrightCHAMPS is a fast-growing global edtech platform valued at $650M, delivering live, expert-led learning in Coding, Robotics, Financial Literacy, Math, AI, and Communication to kids aged 6–16 across 30+ countries and 12+ languages. As we scale rapidly across geographies, we are building robust people operations infrastructure to support our growing workforce and we're looking for seasoned HR leaders who can bring structure, rigour, and scale to our people operations.
What is this role abou
t
We're looking for a data-driven Google Ads Specialist with hands-on experience managing Google Ads campaigns for international markets (e.g., Southeast Asia, Middle East, UK, US, or similar). You'll own planning, execution, optimization, and reporting for Search, Display, YouTube, and Performance Max campaigns—optimizing for lower CAC and higher RO
AS.
Key Responsibili
- tiesPlan, launch, and optimize Google Ads campaigns across Search, Display, YouTube, Performance Max, and DemandGen for international audie
- ncesBuild market-specific campaign structures with localized keyword research, audience segmentation, and intent map
- pingImplement and optimize Smart Bidding strategies (Target CPA, Target ROAS, Maximize Conversions) across funnel st
- agesManage budgets efficiently across markets; monitor daily spend, pacing, and perform
- anceConduct A/B testing on ad copies, headlines, extensions, landing pages, and creatives to improve CTR and conversion r
- atesPerform regular keyword analysis, negative keyword management, and Quality Score optimiza
- tionSet up and maintain tracking via Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, and remarketing
- tagsCreate performance dashboards and reports (Looker Studio/Sheets/Excel); share actionable insights with marketing leader
- shipCollaborate with creative teams for ad assets; work with analytics/product teams to improve funnel conversion and attribu
- tionStay updated on Google Ads features, policy changes, and best practices for international targe
ting
Required Qualifica
- tions2–4 years of hands-on experience managing Google Ads campaigns (PPC
- /SEM)Proven experience running campaigns for international markets (UK, US, GCC or
- ANZ)Strong expertise in Google Search, Display, DemandGen, and Performance Max camp
- aignsFamiliarity with Smart Bidding, audience targeting (Custom Intent, In-Market, Lookalike), and geo-targ
- etingProficiency with GA4, Google Tag Manager, and conversion tracking
- setupComfortable working with Excel/Google Sheets for data analysis and repo
- rtingGoogle Ads Certification (Search + Measurement prefe
- rred)Strong analytical mindset; data-driven decision-making with focus on CAC, ROAS, and conversion
rate
