Google Ads Specialist

Google Ads Specialist
Experience: 5–7 years
CTC: 10 – 14 LPA

Role Overview:
This is a hands-on execution role. You will own the day-to-day management of all Google Ads campaigns — building them, running them, optimising them, and reporting on them. Your job is to execute strategies flawlessly and bring the technical depth to make every campaign perform at its best. If you are looking for a role where you will be setting direction or managing a team, this is not it. If you are someone who lives inside Google Ads, knows how to work a Search campaign down to the keyword level, and takes personal ownership of CPL and ROAS targets, this is exactly the role for you.

What You Will Do
Campaign Setup & Execution
•Build, launch, and manage Google Ads campaigns end to end — Search, Demand Gen, Display, and YouTube — across multiple projects and cities
•Set up Search campaigns with tightly structured ad groups, match type strategy, and keyword lists segmented by project type and price point
•Build Demand Gen campaigns — visual creatives, audience targeting, and pipeline building
•Write clear, compelling ad copy for Search ads — headlines, descriptions, and extensions — aligned to the intent of each keyword group
•Configure conversion tracking, call tracking, and lead form extensions before any campaign goes live Optimisation & Performance Management
•Monitor campaign performance daily — CPL, CTR, Quality Score, impression share, ROAS, and lead quality — and act on what you see
•Manage negative keyword lists actively — a Search campaign without tight negatives is a leaking budget
•Run Search Term reports regularly and add converting terms as exact match keywords while excluding irrelevant traffic
•Optimise bids, budget allocation, and ad scheduling based on performance data — not set-and-forget
•A/B test ad copy variations, landing pages, and bidding strategies — document results and apply learnings
•Identify and pause underperforming keywords, ad groups, and campaigns before they drain budget Audience & Funnel Management
•Build and maintain audience lists in Google Ads — website visitors, YouTube viewers, customer match lists, and similar audiences
•Layer audience signals on Search and Demand Gen campaigns to improve relevance and reduce wasted spend •Manage the retargeting funnel
•Coordinate with the Sr. Manager on cross-platform retargeting tests — pushing Google audience data to Meta and vice versa Tracking, Attribution & Reporting
•Own Google Ads conversion tracking and GA4 integration — every lead, call, and form fill must be tracked back to the campaign and keyword that generated it
•Maintain clean UTM structures across all Google campaigns so leads are correctly attributed in the CRM without gaps
•Prepare a weekly performance report covering spend, leads, CPL, Quality Scores, and key observations — clear numbers, honest commentary, no padding
•Flag issues to the Sr. Manager immediately — a Quality Score drop or a sudden CPL spike needs to be caught and communicated the same day Creative & Landing Page Coordination
•Work with the Content Strategist to brief creatives for Demand Gen and YouTube campaigns — specifying format, message, call to action, and audience context
•Review ad creatives and landing pages before campaigns go live — message match between ad and landing page directly impacts Quality Score and CPL
•Flag landing page issues that are hurting campaign performance — slow load times, weak CTAs, poor mobile experience — and escalate for resolution

You Must Have
•5–7 years of hands-on Google Ads experience — you can build, manage, and optimise a full Search campaign from scratch without guidance
•Proven track record managing 50L+ per month in Google ad spend with measurable CPL and ROAS outcomes you can speak to
•Deep expertise in Google Search Ads — keyword strategy, match types, negative keyword management, ad copy, extensions, and bid strategy
•Hands-on experience with Demand Gen and YouTube Ads — not just Search
•Strong Google Ads conversion tracking and GA4 experience — you understand how tracking works at a technical level, not just conceptually
•Experience in real estate, edtech, fintech, or any high-ticket (1 Cr+) lead generation category
•Ability to show actual CPL and ROAS numbers from past campaigns with context, not just claims
•Strong lookerstudio, Excel or Google Sheets skills for campaign reporting and budget tracking Good to Have
•Experience running Google campaigns for real estate projects — understanding how property buyers search and what keywords convert
•Experience managing multi-city campaigns with city-specific keyword sets and CPL benchmarks
•Familiarity with CRM platforms and how leads flow from Google into a sales pipeline
•Working knowledge of landing page optimisation and its impact on Quality Score and campaign efficiency
•Google Ads certification (Search, Display, or Measurement)

What We Offer
•CTC: 8 – 14 LPA based on experience and the scale of Google spend you have managed
•Full ownership of Google Ads execution
•A high-spend, high-accountability environment where your work is visible and measurable every single day
•Clear reporting line to a senior performance marketer with real estate and large-budget experience
•Fast-moving, performance-driven environment with short decision cycles