Google Ads Specialist

At BillCut.com, we aim to revolutionize how India manages debt by providing innovative, customer-centric financial solutions. Our platform focuses on reducing high-interest credit burdens, enabling users to convert them into low-interest EMI plans through advanced technology and collaborations with leading financial institutions. We are a team of creative problem-solvers dedicated to making money management simpler and more effective, empowering individuals to achieve financial freedom. Guided by a vision to eliminate financial traps, we seek to help people from all walks of life take control of their finances and build a brighter future.

This is a full-time, on-site role based in Delhi, India for a Google Ads Specialist. The role involves managing and optimizing Google Ads campaigns, conducting performance analyses, and implementing strategies to maximize ROI. The specialist will create ad copy, select keywords, and oversee audience targeting for paid campaigns. Regularly monitoring progress, generating reports, and collaborating with the marketing team to ensure alignment with broader initiatives are key components of the role.

• Expertise in managing Google Ads campaigns, including handling PPC strategies and budget allocation
• Proficiency in keyword research, audience targeting methodologies, and utilizing ad performance analytics
• Strong skills in ad copywriting and optimizing landing pages for better conversions
• Experience in using Google Analytics, Ad Manager, and A/B testing tools
• Ability to analyze data-driven insights to adjust campaign strategies
• Understanding of SEO principles and their integration with search engine marketing practices
• Excellent organizational, problem-solving, and communication skills
• Knowledge of industry trends and market behavior in the financial technology sector (preferred)
• A Bachelor's degree in Marketing, Business, or a related field