Google Ads Specialist

Company Description AK Functional Communication supports students and professionals in building practical, real-world communication skills. The organization focuses on daily speaking practice, confidence-building conversations, interview preparation, and workplace communication guidance. Services are designed to be supportive, non-judgmental, and tailored to individual needs. Team members contribute to creating an encouraging environment where learners can develop skills that directly impact their academic, professional, and personal success.
Role Description The Google Ads Specialist is a full-time, on-site role based in Salem. The specialist will plan, create, and manage Google Ads campaigns to attract learners and promote AK Functional Communication's programs. Day-to-day responsibilities include conducting keyword research, setting up and optimizing search and display campaigns, managing budgets and bids, tracking performance metrics, and preparing reports with actionable insights. The role also involves collaborating with leadership to align campaigns with business goals, testing ad variations, refining targeting, and ensuring ads reflect the organization's supportive and inclusive brand.
Qualifications

• Candidates should possess skills in Google Ads campaign setup, optimization, and performance tracking.
• Candidates should possess skills in keyword research, audience targeting, and bid and budget management.
• Candidates should possess skills in analyzing campaign data, generating reports, and making data-driven recommendations.
• Candidates should possess skills in ad copywriting, basic landing page content refinement, and alignment with brand messaging.
• Candidates should possess strong communication and collaboration skills to work effectively with program and leadership teams.
• Experience in digital marketing for education or training services is beneficial.
• Familiarity with Google Analytics or similar tools and basic understanding of conversion tracking is preferred.
• A relevant diploma or degree in marketing, communications, business, or a related field is an advantage.