Google Ads Specialist

Company Description Rebirth Leeds is an emerging charity focused on supporting adolescents from marginalized backgrounds to explore and pursue higher education opportunities. The organization provides guidance, mentorship, and practical resources to help young people understand pathways into universities and other learning institutions. Rebirth Leeds also offers talented university students structured volunteering experiences that build skills and confidence. Volunteers have the chance to meet people from diverse backgrounds and contribute meaningfully to a growing, inclusive community. As the organization expands, it seeks team members who are motivated by social impact and educational equity.
Role Description The Google Ads Specialist will manage and optimize paid advertising campaigns to increase awareness of Rebirth Leeds programs and drive engagement from both adolescents and university volunteers. This full-time, on-site role in Delhi, India involves setting up and monitoring Google Ads campaigns, conducting keyword research, and refining targeting to reach relevant audiences. The specialist will analyze campaign performance data, prepare reports, and recommend improvements to maximize impact while working within budget constraints. Daily tasks include collaborating with program and communications teams to align ad messaging with organizational goals, testing ad creatives and landing pages, and ensuring all campaigns comply with Google Ads policies. The role also requires staying current with best practices in search and display advertising to support continuous growth in reach and conversions.
Qualifications

• Demonstrated expertise in Google Ads, including campaign setup, keyword research, bid management, and performance optimization.
• Strong analytical skills with experience in using Google Analytics or similar tools to interpret data, track conversions, and generate actionable insights.
• Ability to create clear, compelling ad copy and collaborate on landing page content that aligns with campaign objectives and brand voice.
• Knowledge of digital marketing fundamentals such as CTR, CPC, CPA, audience segmentation, and A/B testing.
• Excellent organizational and time-management skills, with the ability to handle multiple campaigns and deadlines in a fast-paced environment.
• Effective communication skills and the ability to work collaboratively with program, outreach, and leadership teams.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience working with nonprofits, education-focused initiatives, or social impact organizations is an advantage.
• Commitment to equitable access to education and an interest in working with diverse and marginalized communities.