Google Ads Performance Marketer

Role: Google Ads Performance Marketing Executive

Location: Pune

Salary Bracket: ₹3–6 LPA (can be adjusted based on experience)

ABOUT FARMDIDI

FarmDidi is a funded foodtech startup on a bold mission to empower at least 1 million rural women while bringing high-quality, authentic food products to every Indian household. We are building India's next Amul, rooted in purpose, driven by hustle.

• #1 Pickle Brand on Amazon India
• Featured on Shark Tank India: youtube.com/watchv=eF6SdHBKVQ
• Backed by Samved VC, LVX, Indigram Labs and IIM Calcutta
• Recognised by UNDP, NITI Aayog, Wharton Economic Forum, Maharashtra Government and MEITY

We are small but mighty, and every person here shapes the future of the company. We believe that when a rural woman earns, it is not just her family that wins, the entire nation moves forward. If that idea excites you, you will fit right in.

WHY JOIN THE FARMDIDI TRIBE

We need someone who treats Google Ads like a business, not just an ad account. Someone who is obsessed with data, understands customer intent, constantly experiments, and knows how to scale profitable campaigns. If seeing ROAS improve excites you more than simply launching campaigns, this role is for you.

• Work directly with Founders, real decisions, real ownership, from day one
• 6-month appraisals, we do not make you wait a year to be recognised
• ESOPs, a stake in what we are building together
• Impact you can see, not a number buried in a dashboard

Onsite, Pune (Hadapsar)

Work timings: 9:30 AM to 6:30 PM | Alternate Saturdays off

WHAT YOU WILL OWN

• Own end-to-end Google Ads strategy and execution across Search, Performance Max, Shopping, Display and YouTube campaigns.
• Manage monthly advertising budgets while maintaining target ROAS, CAC and profitability.
• Continuously optimise campaigns through keyword research, audience segmentation, bidding strategies, ad copy and landing page recommendations.
• Monitor campaign performance daily and identify opportunities to scale high-performing campaigns while reducing wasted spend.
• Conduct A/B testing across ad creatives, headlines, assets, audiences and landing pages to improve conversion rates.
• Analyse customer search intent and competitor strategies to identify new growth opportunities.
• Collaborate with the creative, website and product teams to improve campaign performance and conversion rates.
• Build weekly and monthly performance dashboards covering ROAS, CPA, CAC, CTR, Conversion Rate, Impression Share and Revenue.
• Track attribution, conversion accuracy and campaign measurement through GA4, Google Tag Manager and Google Ads.
• Stay updated with Google's latest advertising features, automation tools and best practices, and implement them proactively.

WHAT WE ARE LOOKING FOREducation

BBA / MBA in Marketing or equivalent.

Experience

1–3 years of hands-on experience managing Google Ads for D2C brands, e-commerce, consumer products or high-growth startups.

Technical Skills

• Google Search Ads
• Performance Max Campaigns
• Google Shopping Ads
• Display & YouTube Campaigns
• Keyword Research & Campaign Structuring
• Bid Strategy Optimisation
• Budget Allocation & Scaling
• Conversion Rate Optimisation (CRO)
• Audience Targeting & Remarketing
• Landing Page Performance Analysis
• A/B Testing
• Campaign Reporting & Performance Analysis

Tools You Should Know

• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Merchant Center
• Google Search Console
• Looker Studio
• Microsoft Excel / Google Sheets (Advanced – Pivot Tables, Dashboards, Complex Formulas)

Communication

Strong written and spoken English skills.

Soft Skills

You enjoy solving problems through data rather than assumptions. You question why a campaign is underperforming and keep digging until you find the answer. You are proactive, curious and constantly testing new ideas to improve performance. You work well with designers, developers and content teams because you know great advertising is a team sport. You stay calm when numbers fluctuate, think analytically under pressure and take complete ownership of outcomes. Most importantly, you treat every marketing rupee as if it were your own, because at FarmDidi, in many ways, it is.