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Performance Marketer - Media Buyer ( Meta & Google Ads) - Full-time

Brand: Koorsi & Company

Location: Pune

About the Role

We are looking for an Analytical Media Buyer who can manage and scale Meta & Google ad campaigns with a strong focus on data, performance metrics, and ROI for our in-house brands. The ideal candidate is not just an ads executor but someone who takes decisions backed by numbers and strategy to grow business.

Knowledge on Amazon Ads, Flipkart Ads and awareness of to run the ads on E-Commerce Platforms. (Plus point). The ideal candidate will be responsible for setting up, monitoring, and optimizing paid media campaigns across digital and e-commerce platforms

Key Responsibilities

Plan, launch, and optimize ad campaigns on Meta & Google.
Conduct daily performance analysis (CPM, CTR, CPC, CPA, ROAS).
Build testing frameworks (A/B tests, creative tests, audience tests).
Optimize budgets across campaigns based on data insights.
Prepare weekly & monthly performance reports.
Collaborate with the content team to create effective and engaging ad creatives, ensuring they resonate with the target audience.
Develop and manage multi-channel growth campaigns (LinkedIn, Meta, Google, YouTube, Email) for candidate acquisition and nurturing.
Identify trends and audience behavior through analytics tools.
Coordinate with the creative team for high-performing ad creatives.
Manage remarketing, prospecting, and full-funnel ad strategies.
Continuously monitor, analyze, and optimize Facebook Ads and Google Ads campaigns to improve ROI and meet KPIs.
A/B test ad creatives, copy, and targeting to identify the best-performing combinations.
Utilize advanced audience segmentation and remarketing strategies to drive higher engagement and conversions.
Ensure CAC targets and ROAS goals are met.
Attend webinars, conferences, and workshops to expand your knowledge of digital marketing, while sharing your insights with the team.

Skills Required

Strong analytical and logical thinking.
Hands-on experience with Meta Business Manager & Google Ads.
Ability to manage mid-high budgets efficiently.
Knowledge of GA4, Google Tag Manager, and tracking.
Competency in Excel/Sheets for analysis.
Understanding of e-commerce funnel strategy.
Comfortable with performance reporting & insights.

Experience

1–3 years in paid media buying (mandatory).
Experience with e-commerce brands preferred.

Company Description

Koorsi & Company specializes in creating comfortable, stylish, and affordable seating experiences. With a focus on industrial design and cutting-edge manufacturing, Koorsi delivers a wide range of furniture solutions, including office chairs, bar chairs, dining chairs, and coworking furniture. Our team is committed to blending creativity and practicality to craft exceptional products that elevate modern spaces.

Performance Marketer - (Meta & Google ads specialist)