Role Overview
We are looking for a skilled Google AdSense Manager to optimize, manage, and scale AdSense revenue across our high-traffic website. The role focuses on improving RPM, CTR, viewability, and overall ad yield while maintaining excellent user experience and Core Web Vitals.
Key Responsibilities
- Optimize Google AdSense setup to maximize website ad revenue.
- Monitor and improve RPM, CPC, CTR, fill rate, and viewability.
- Strategically manage ad placements, layouts, and formats without harming UX.
- Conduct A/B testing for ad units, sizes, and page-level strategies.
- Ensure compliance with Google AdSense and ad policy guidelines.
- Analyze performance using Google AdSense reports, GA4, and Search Console.
- Coordinate with editorial, SEO, and tech teams for ad-friendly content layouts.
- Identify opportunities for header bidding, programmatic enhancements, and demand optimization.
- Monitor site speed, CLS, and overall impact of ads on performance.
- Prepare weekly and monthly revenue performance reports.
Skills & Requirements
- Proven experience managing Google AdSense for high-traffic websites.
- Strong understanding of programmatic advertising and monetization strategies.
- Experience with GA4, AdSense dashboards, and performance analytics.
- Knowledge of Core Web Vitals and UX-friendly monetization.
- Experience in news, media, publishing, or content-driven platforms preferred.
