Content Writer

Company Description

INMYO is a modern personal hygiene and wellness brand dedicated to reshaping how individuals in India engage with their bodies and personal care without shame. Positioned as a guide rather than a disruptor, INMYO offers innovative solutions for modern hygiene. With a science-backed approach, INMYO normalizes care, knowledge, and respect in everyday personal wellness.

We are looking for a creative and empathetic Content Writer who can craft engaging, informative, and culturally sensitive content across digital platforms. The ideal candidate should have experience in wellness, health, lifestyle, or D2C content and a strong understanding of audience-first storytelling.

Develop high-quality content for blogs, app modules, social media, emailers, and website aligned with brand voice.

Research and create informative, accurate, and engaging content on topics like wellness, relationships, emotional health, and intimacy.

Collaborate with product, marketing, and design teams to create content for campaigns and user journeys.

Optimize content for SEO and digital performance to drive traffic and engagement.

Ensure all content is culturally sensitive, non-explicit, and aligned with brand guidelines.

Stay updated with industry trends, user behaviour, and content best practices.

23 years of experience in content writing (wellness, health, lifestyle, or D2C preferred).

Strong writing, editing, and storytelling skills.

Ability to simplify complex or sensitive topics into clear, user-friendly content.

Understanding of SEO, content marketing, and social media trends.

High level of empathy, discretion, and cultural awareness.

Experience working in startups or fast-paced environments is a plus.

Exposure to wellness, mental health, or sexual health content.

Familiarity with content for mobile apps or digital platforms.

Basic understanding of analytics tools (Google Analytics, Search Console, etc.).