We are seeking an experienced Google Ads Manager with a strong background in managing high-performing ad campaigns for international e-commerce clothing brands. The ideal candidate has hands-on expertise in scaling revenue through strategic Google Ads campaigns, audience targeting, and performance optimization across multiple markets (US, UK, Europe, etc.).
Key Responsibilities- Plan, execute, and optimize Google Ads campaigns (Search, Shopping, Display, Video, Performance Max) for apparel and fashion categories.
- Manage and scale international e-commerce campaigns focused on ROAS, CPA, and revenue growth.
- Conduct deep keyword research, competitor analysis, and A/B testing to identify new opportunities.
- Monitor performance metrics daily and provide detailed performance reports with actionable insights.
- Collaborate with the creative, CRO, and SEO teams to ensure ad copy, visuals, and landing pages align with performance goals.
- Manage Google Merchant Center, feed optimization, and troubleshoot disapprovals or feed errors.
- Stay updated with Google Ads best practices, algorithm updates, and industry trends specific to fashion e-commerce.
- Allocate and manage monthly ad budgets effectively to maximize ROI.
Requirements- 45 years of hands-on experience in Google Ads for international e-commerce (preferably fashion/clothing brands).
- Proven track record of achieving and exceeding ROAS targets across multiple geographies.
- Strong knowledge of Google Merchant Center, Google Analytics, and Performance Max campaigns.
- Experience working with tools like Google Tag Manager, Data Studio, and Shopify or WooCommerce platforms.
- Analytical mindset with strong attention to detail and data interpretation.
- Ability to manage multiple accounts and campaigns simultaneously.
- Excellent communication and reporting skills.
