We are looking for an experienced Google Ads Manager to handle and optimize paid campaigns for our international e-commerce clothing brand. The ideal candidate should have a proven track record of driving ROI through data-driven ad strategies, specifically for US, UK, or European markets.
Key Responsibilities:
- Plan, create, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube, Performance Max).
- Manage product feeds, Google Merchant Center, and ensure compliance with ad policies.
- Analyze performance data and deliver actionable insights to maximize conversions and ROAS.
- Research and implement new opportunities for keyword expansion, bidding strategies, and A/B testing.
- Coordinate with the creative and e-commerce teams to align ad strategy with brand goals.
- Monitor international market trends and competitors in the fashion/e-commerce segment.
Requirements:
- 45 years of hands-on experience in Google Ads management for fashion or e-commerce brands.
- Strong knowledge of Google Merchant Center, product feed optimization, and conversion tracking.
- Experience handling campaigns for international markets (US, UK, EU).
- Proficient in analytics, keyword research tools, and reporting dashboards.
- Excellent understanding of e-commerce performance metrics (CTR, ROAS, CPA, CVR).
Preferred Skills:
- Experience with Meta Ads, Pinterest Ads, or other paid media platforms.
- Google Ads Certification is a plus.
- Strong communication and analytical skills.
