Job Overview
We are looking for a Google Ads Executive with 6 months to 1 years of hands-on experience in managing and optimizing paid advertising campaigns. The candidate should have a basic understanding of Google Ads, keyword research, campaign optimization, and performance tracking to generate leads and improve ROI.
Key Responsibilities
- Create, manage, and optimize Google Ads campaigns (Search, Display, and Performance Max).
- Conduct keyword research to identify high-intent keywords.
- Write effective ad copies and extensions to improve CTR.
- Monitor campaign performance, budget allocation, and bidding strategies.
- Analyze campaign metrics such as CPC, CTR, Conversion Rate, and CPA.
- Perform A/B testing for ads and landing pages.
- Implement and monitor conversion tracking using Google Tag Manager and Google Analytics.
- Generate weekly and monthly campaign performance reports.
- Work closely with the SEO and content team for better campaign results.
- Stay updated with Google Ads updates, policies, and best practices.
Required Skills
- Basic knowledge of Google Ads platform
- Understanding of keyword research tools
- Knowledge of conversion tracking and Google Analytics
- Understanding of landing page optimization
- Good analytical and problem-solving skills
- Basic knowledge of Excel / Google Sheets
- Strong communication and reporting skills
Experience : 6 months to 1 year
Preferred Qualifications
- Google Ads Certification (preferred but not mandatory)
- Experience in lead generation campaigns
- Knowledge of B2B marketing campaigns
