Job Description
Job Title -
- GN - SONG - MT - Salesforce Marketing Cloud - Consultant
Management Level: 09/ Consultant
Must have skills: Salesforce Marketing Cloud
Good to have skills: Pardot
Job Summary:
- Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem.
- You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.
Roles & Responsibilities:
As part of the team, you will drive the following:
- Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
- Experience working on developing business case for campaign strategies, technology solutions
- Ability to conduct fit gap analysis and map platform capabilities to business requirements
- Collaborate with clients to understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
- Well versed with end-to-end marketing processes and campaign life cycle.
- Identifying marketing process improvement opportunities and make recommendations.
- Monitoring trends, analyzing data, to optimize marketing campaigns.
- Strong people management skills: ability to manage stakeholders (client and internal) and projects.
Professional & Technical Skills:
- Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
- Good consulting and techno-functional experience is preferred.
- Experience in working with middle to senior management levels within existing organization / client organizations.
- Excellent oral and written communication skills
- Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
- Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
- Proven success in navigating global matrixed environments and / or experience in client facing roles.
- Ability to work effectively in a remote, virtual, global environment.
- Ability to work in a fast paced and unstructured environment.
Additional Information:
- Overall experience of 6+ years in designing / managing marketing campaigns with at least 3+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
- MBA from a tier 1 or 2 college.
- Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
- Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
- Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
- Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
- Ability to use insights for campaign and strategy optimization.
- Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore.
- Ability to establish and build on working relationships effectively.
- Experience in working with middle to senior management levels within existing organization / client organizations.
