Job Title - GN - SONG - MT - Marketing Automation - Consultant
Management Level: 9-Team Lead/Consultant
Location: Bengaluru, BDC10A
Must-have skills: Adobe Real-Time CDP
Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.
Job Summary:
This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.
Roles & Responsibilities:
Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.
The Key Responsibilities Will Include The Following
- Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.
- Provide expert advice on selecting the most suitable B2B marketing automation platform.
- Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot
- Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs
- Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot
- Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact
- Develop documentation and training materials to support ongoing platform usage and skill development.
- Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.
- Aside from client delivery, the selected candidate will also drive business development efforts.
Bring your best skills forward to excel at the role:
- Excellent oral and written communication skills
- Creating and maintaining client relationships
- Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
- Proficient in marketing research and analysis
Professional & Technical Skills:
- Relevant experience in the required domain.
- Strong analytical, problem-solving, and communication skills.
- Ability to work in a fast-paced, dynamic environment.
- Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM)
- Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques.
- Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys
- Have knowledge of lead management in CRM (across marketing ,sales and service), B2B Marketing processes, MQL, SQL etc.
- Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, Eloqua
- Strong oral and written communication skills, including presentation skills.
Additional Information:
- Opportunity to work on innovative projects.
- Career growth and leadership exposure.
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