About CMF by Nothing
CMF is a sub-brand of Nothing, created to make great design and quality tech more accessible. We combine cutting-edge aesthetics with an uncompromising user experiencedelivering standout products without the typical shortcuts found in this market segment. Since launching in 2023, we've been on a mission to challenge the status quo. With a fast-growing product portfolio, CMF is shaping a new kind of tech experiencebold by design and built for a generation that demands more from the everyday. We operate like a startup within a startup: big ideas, fast execution, and a relentless drive to leadnot follow. Now, as we scale CMF into a global powerhouse from India, we're expanding our marketing leadership to help shape what's next.
About the Role
We're looking for a Global Social Media Manager to take CMF's presence to the next levelbuilding native, thumb-stopping content that rides the wave of culture, not just watches it. You'll own our social storytelling across platforms, create for virality, and constantly experiment to find new ways to connect with the next generation.
This is a role for someone who lives and breathes socialdeeply plugged into trends, fluent in platform nuances, obsessed with content formats, and armed with a strong creative eye. You should feel equally comfortable hacking trends and crafting elevated, brand-aligned moments. And you must be relentlessly data-drivenalways learning, iterating, and optimizing for impact.
Key Responsibilities
- Own CMF's global social media strategy and execution across key platforms (Instagram, YouTube, TikTok, X, etc.)
- Build channel-native content that's designed for virality while staying true to CMF's bold, elevated visual identity
- Spot and act on trends fastreactively and proactivelyso we're always in the conversation, not catching up to it
- Collaborate closely with the creative team to produce high-impact assets that balance cultural relevance with design consistency
- Plan and execute an always-on content calendar, blending planned brand storytelling with reactive cultural moments
- Partner with local market teams to scale social playbooks globally while leaving room for regional nuance
- Launch new platforms and formats as needed to stay ahead of where culture is going next
- Track performance obsessivelydefine KPIs, monitor analytics, and use insights to optimize content and posting strategies
- Run experiments constantlyformat, timing, captioning, hooksand scale what works
- Work cross-functionally with campaign, influencer, and community teams to connect social into the broader brand ecosystem
What We're Looking For
- 57 years of experience running social media for fast-moving brandsbonus if in tech, fashion, or youth culture
- Deep platform fluencyyou know what works where, how the algorithms behave, and how to make content feel native
- Natural trend-spotter with an instinct for what will hit (and when to leave a trend alone)
- Strong visual sensibilityyou understand elevated aesthetics, branding, and how to make design-forward content pop on feed
- Highly data-drivencomfortable reading performance dashboards, running tests, and using insights to iterate fast
- Fast executorable to move from idea to post in hours, not days
- Creative but strategicyou understand that creativity must deliver ROI, not just likes
- Deep understanding of Gen Z and emerging cultural behaviors across India and beyond
- Clear communicator and collaborative partner across creative, regional, and marketing teams
