Responsible for Sales, Margins & Profitability of SINOVA Contactors / Overload Relays and MPCB
- Product roadmap development / management
- Launching new products
- Product positioning in terms of price and performance
- General product lifecycle management from inception to obsolescence
- Identify product gaps and strategize to introduce new products and manage cannibalization
- Align product positioning and product benchmarking for the target markets
- Develop and implement business plans that highlight competitive landscape and customer needs specific to target markets
- Define development targets for new development as well as run cost optimization projects
- Create and maintain sales support tools like:
- Presentations
- Winning Guides
- Catalog & Brochure
- Demo models for sales offices
- Marketing campaigns
- Competitor comparison
- Region specific marketing materials
