Job Description
JOB OVERVIEW: The
Global Marketing Manager is responsible for driving the company's global marketing strategy to enhance brand visibility, support business growth, and elevate brand recognition across diverse international markets. The role involves working closely with senior leaders in the commercial team and key stakeholders across the organization. The position also requires effective collaboration with external agencies to implement digital marketing strategies, content creation, and campaign execution.
KEY STAKEHOLDERS: INTERNAL Senior Leaders in the Commercial Team, Business Development team , Strategic Marketing, Inside-Sales
KEY STAKEHOLDERS: EXTERNAL External Marketing Agencies , Digital Marketing Partners and Event Management Companies
REPORTING STRUCTURE: Reports to Head Strategic Marketing
ESSENTIAL QUALIFICATION: MBA in Marketing
RELEVANT EXPERIENCE: 4+ years of experience in digital marketing (including social media), service-based marketing, SEO, SEM, content marketing, and website management, preferably in a B2B or global organization within the pharmaceutical, CDMO, or biotech industries.
Key Roles/Responsibilities
- Digital Marketing Strategy & Social Media:
Develop and manage global digital marketing strategies to drive brand engagement and enhance service visibility. Lead social media campaigns in collaboration with agencies to execute content plans and track performance.
- Search Engine Optimization (SEO):
Lead SEO strategies, including keyword research, content optimization, and link-building. Collaborate with external agencies to ensure adherence to SEO guidelines and optimize website rankings.
- Search Engine Marketing (SEM):
Design SEM strategies across platforms like Google Ads and Bing. Collaborate with external agencies to manage and optimize campaigns, ensuring alignment with business goals and ROI targets.
- Marketo Campaign Management:
Develop and execute email marketing, lead nurturing workflows, and automation strategies in Marketo. Work with external agencies to optimize campaigns and improve lead-generation efforts.
Oversee website design, development, and content updates to maintain alignment with brand identity. Ensure seamless integration of the website with marketing automation tools like Marketo for optimized lead capture and tracking.
Lead content creation efforts, such as whitepapers, case studies, blogs, and videos, working closely with internal SMEs and external agencies. Ensure content resonates with target audiences and supports overall marketing goals.
Establish KPIs to track the success of digital marketing initiatives. Collaborate with agencies to generate performance reports and provide actionable insights for ongoing strategy improvements.
- Collaboration with Senior Commercial Leaders:
Work closely with senior leaders in the commercial team to ensure marketing strategies align with business goals, sales targets, and client acquisition strategies.
Manage and collaborate with external agencies to execute marketing campaigns and initiatives, ensuring high-quality output, adherence to timelines, and alignment with business objectives.
Competitor Tracking & Benchmarking
Conduct regular competitor analysis with a focus on marketing strategies, customer engagement, and service positioning. Track industry trends and benchmark the company's marketing efforts against competitors to ensure the company stays competitive. Provide actionable insights to adapt marketing strategies based on competitor performance, emerging market shifts, and changing customer preferences.
Competencies
- Excellent communication skills and collaboration abilities
- Creative thinking and innovation to develop impactful and engaging marketing campaigns
- Experience working with cross-functional teams and managing agency relationships
- Strategic thinking with a results-driven approach
- Ability to manage multiple stakeholders and projects across diverse global markets
- Knowledge of the pharmaceutical, CDMO, or biotech industry (preferred)
Qualifications
ESSENTIAL QUALIFICATION: MBA in Marketing
About Us
In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth.
Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices.
Equal employment opportunity
Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics.
We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice.
About The Team
Piramal Pharma Solutions (PPS) is a Contract Development and Manufacturing Organization (CDMO) offering end-to-end development and manufacturing solutions across the drug life cycle. We serve our customers through a globally integrated network of facilities in North America, Europe, and Asia. This enables us to offer a comprehensive range of services including drug discovery solutions, process & pharmaceutical development services, clinical trial supplies, commercial supply of APIs, and finished dosage forms. We also offer specialized services such as the development and manufacture of highly potent APIs, antibody-drug conjugations, sterile fill/finish, peptide products & services, and potent solid oral drug products. PPS also offers development and manufacturing services for biologics including vaccines, gene therapies, and monoclonal antibodies, made possible through Piramal Pharma Limited's investment in Yapan Bio Private Limited. Our track record as a trusted service provider with experience across varied technologies makes us a partner of choice for innovators and generic companies worldwide.
