Generalist

Job Title: Generalist - Marketing, Operations & Product

Location: Onsite (Gurugram, Haryana)

Company Description

iQuanta is a premier e-learning platform founded in 2016, specializing in adaptive and engaging programs for MBA aspirants and other academic verticals. With impressive results, including over 10,521 IIM calls and 1,000+ IIM converts, iQuanta supports a thriving community of more than 600,000 learners worldwide. Beyond MBA preparation, the company is expanding into areas like government and banking exams, study abroad, and UPSC preparation. Known for its dual pedagogy, highly relevant content, and 24/7 doubt resolution system, iQuanta provides innovative, tailored educational experiences to meet individual student needs.

Role Description

This is a full-time, on-site Generalist role based in Gurugram. The Generalist will manage and execute diverse tasks, spanning across operational, administrative, and strategic activities to support the organization's day-to-day functions. Responsibilities include coordinating and assisting in various departments, formulating effective processes, problem-solving, and ensuring smooth workflow. The ideal candidate will contribute to maintaining organizational performance and help drive the company's mission forward.

Roles and Responsibilties:

• Execute and manage marketing campaigns across platforms (Instagram, WhatsApp, YouTube, etc.)
• Drive lead generation, engagement, and conversion optimization
• Coordinate with content and design teams for campaign execution
• Track and analyze key metrics (leads, CAC, conversions, retention)
• Manage student communities and improve engagement
• Handle CRM, lead flow, and student onboarding processes
• Identify operational gaps and improve internal workflows
• Coordinate across tech, marketing, and academic teams for smooth execution
• Work with tech to improve app/website experience
• Identify user pain points through data and feedback
• Assist in defining and implementing product improvements and features
• Support product launches and new initiatives
• Run experiments on funnels, user journeys, and engagement 

Qualifications

• Strong organizational, time management, and multitasking abilities
• Proficiency in general business operations and problem-solving skills
• Excellent written and verbal communication proficiency
• Adaptability to take on different tasks and a proactive approach to responsibilities
• Experience with basic computer applications and tools like MS Office is a plus
• Ability to collaborate effectively across teams and manage interpersonal relationships
• Any prior experience in education or e-learning industries is advantageous
• Bachelor's degree in Business Administration, Management, or a relevant field