We are seeking an experienced and strategic General Marketing Manager to lead and execute comprehensive marketing initiatives across domestic and international markets. The ideal candidate will have a strong background in brand management, integrated marketing campaigns, digital marketing, and market expansion strategies. This role requires a commercially driven marketing professional capable of enhancing brand visibility, customer engagement, and business growth through data-driven marketing initiatives.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business objectives and growth targets.
- Lead integrated marketing campaigns across digital and traditional channels to strengthen brand awareness and market presence.
- Drive brand positioning, communication strategies, and customer engagement initiatives across multiple markets.
- Manage and optimize digital marketing activities including SEO, SEM, social media, content marketing, email marketing, and performance campaigns.
- Analyze market trends, competitor activities, customer insights, and campaign performance to identify growth opportunities.
- Collaborate closely with sales, business development, and leadership teams to ensure marketing initiatives support revenue and business objectives.
- Oversee marketing budgets, campaign planning, and resource allocation to maximize return on investment.
- Monitor key performance metrics and prepare regular reports on marketing effectiveness and business impact.
- Develop and maintain relationships with external agencies, media partners, and marketing vendors.
- Stay updated with emerging marketing technologies, industry trends, and best practices to drive continuous improvement.
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 8–15 years of progressive experience in marketing leadership roles.
- Proven experience managing marketing activities across international markets.
- Strong background in general marketing, brand management, campaign execution, and customer acquisition strategies.
- Experience leading both online and offline marketing initiatives.
- Demonstrated success in developing and executing high-impact marketing campaigns.
Key Skills & Competencies
- Strategic Marketing Planning
- Brand Management & Positioning
- Digital Marketing & Performance Marketing
- Campaign Management
- Market Research & Competitive Analysis
- SEO, SEM & Social Media Marketing
- Content Strategy & Customer Engagement
- Marketing Analytics & Reporting
- Budget Management
- Stakeholder Management & Leadership
- Strong Communication & Presentation Skills
Preferred Profile
- Experience working with global or multinational organizations.
- Strong understanding of international consumer behavior and market dynamics.
- Ability to lead cross-functional teams and manage multiple projects simultaneously.
- Results-oriented mindset with strong analytical and problem-solving abilities.
