General Manager ( Marketing Excellence)

Role Purpose

The Marketing Excellence Lead will institutionalize best-in-class marketing practices across USV brands by strengthening strategy quality, brand storytelling, planning rigor, execution excellence, and capability building.

This role acts as the bridge between strategy and execution, ensuring consistency, impact, and measurable outcomes across portfolios.

Key Responsibilities

1. Strategic Marketing & Brand Excellence

Drive standardized brand strategy frameworks, including positioning, value propositions, and messaging architecture.

Elevate quality of brand plans, launch excellence, and annual planning processes across BUs.

Translate market, customer, and field insights into actionable brand strategies.

Act as a thought partner to marketing heads and brand teams.

2. Marketing Planning & Execution Excellence

Lead governance of brand planning, campaign planning, and review cycles.

Ensure strong linkage between strategy, execution, and business outcomes.

Improve consistency and effectiveness of storytelling across channels (field, digital, patient, omnichannel).

Define and track marketing KPIs beyond activity metrics.

3. Communication & Content Excellence

Embed communication excellence through standard templates, playbooks, and creative guidelines.

Improve quality of briefs, agency outputs, and in-market execution.

Ensure scientific, ethical, and compliant communication aligned with medical and regulatory standards.

4. Capability Building & Ways of Working

Design and drive marketing capability development (brand thinking, storytelling, analytics, digital).

Work closely with L&D to build structured learning journeys for marketers.

Foster a culture of continuous improvement and best-practice sharing.

5. Systems, Tools & Governance

Own and drive adoption of marketing systems and tools (dashboards, content platforms, CRM inputs, analytics).

Standardize marketing processes, SOPs, and review mechanisms.

Partner with digital, BI, and SFE teams for data-led decision making.

6. Stakeholder Management

Work closely with Sales, Medical, Regulatory, Digital, BI, and SFE teams.

Act as a central alignment point between leadership intent and on-ground execution.

Support leadership forums with insights, reviews, and recommendations.

Key Interfaces

Marketing Heads & Brand Teams

Sales Leadership & SFE

Medical & Regulatory

Digital, BI, and L&D teams

External partners / agencies (as needed)

Qualification & Experience

MBA in Marketing / Strategy (preferred).

1216+ years of experience in pharmaceutical marketing, brand management, or commercial excellence.

Strong exposure to chronic / specialty portfolios preferred.

Demonstrated experience in driving marketing frameworks, capability building, and cross-BU alignment.

Key Competencies

Strategic thinking with hands-on execution mindset.

Deep understanding of pharma brand marketing and field realities.

Strong storytelling and communication skills.

High stakeholder influence and collaboration ability.

Comfort with data, dashboards, and performance metrics.

Structured, process-driven, yet agile.

Success Metrics (Indicative)

Improvement in quality of brand plans and campaigns.

Adoption of standardized marketing frameworks across BUs.

Measurable uplift in execution quality and business outcomes.

Capability maturity of marketing teams.

Leadership and BU satisfaction with MarEx support.