General Manager

General Manager – India | Service, Maintenance, Business Development & Operations

Position Overview

We are looking for an experienced General Manager – India to lead and grow the company's India operations for industrial machinery, equipment and special-purpose vehicles, with a strong focus on the Aluminium and Steel Industries.

The role will have overall responsibility for Service & Maintenance, Business Development, Key Account Management, P&L, day-to-day Operations and Administration.

The ideal candidate will have a strong background in Aluminium or Steel plants, Smelters, Casthouses, Steel Plants or related heavy industrial operations, combined with experience in servicing industrial equipment, special-purpose vehicles or heavy machinery.

Key Responsibilities

Service & Maintenance

• Lead overall service, maintenance, repair, overhaul and refurbishment activities in India.
• Manage field-service engineers, technicians, workshops and service teams.
• Ensure high equipment availability, reliability and customer uptime.
• Provide technical leadership for special-purpose vehicles, mechanical equipment, hydraulic systems and industrial machinery.
• Develop preventive and corrective maintenance programmes and improve service response.

Business Development – Aluminium & Steel

• Develop and execute the company's India business-development strategy with a specific focus on the Aluminium and Steel Industries.
• Build relationships with Aluminium Smelters, Casthouses, Steel Plants, Rolling Mills, Foundries and other heavy industrial customers.
• Identify opportunities for new equipment, service contracts, aftermarket services, refurbishment, upgrades and spare parts.
• Develop relationships with key decision-makers across Operations, Maintenance, Projects, Engineering and Procurement.
• Track industry investments, capacity expansions, modernisation and equipment-replacement opportunities.

Key Account & Customer Management

• Manage existing strategic customers and develop new accounts across the Aluminium and Steel sectors.
• Act as the senior interface between the company and key customers.
• Understand customer requirements and provide appropriate technical and commercial solutions.
• Build long-term relationships and ensure high customer satisfaction.

P&L & Commercial Management

• Take overall responsibility for the India P&L, revenue and profitability.
• Prepare and manage annual budgets and business plans.
• Drive growth through equipment sales, service contracts, aftermarket, spare parts and refurbishment.
• Lead commercial discussions, negotiations and customer contracts.

Operations & Administration

• Manage the day-to-day operations and administration of the India organisation.
• Build and develop the India service and commercial team.
• Establish effective systems for service delivery, customer management, reporting and business development.
• Coordinate with international headquarters on technical, commercial and operational matters.
• Ensure compliance with statutory, HSE, quality and company requirements.

Candidate Profile

• Degree/Diploma in Mechanical Engineering or a related discipline.
• Strong 18+ Years experience in the Aluminium and/or Steel Industry is highly preferred.
• Experience in service, maintenance or operations of industrial machinery, special-purpose vehicles, heavy equipment or material-handling equipment.
• Experience with Aluminium Smelters, Casthouses, Steel Plants, Foundries or similar heavy industrial environments would be highly relevant.
• Proven experience in Business Development, Key Account Management and customer-facing roles.
• Experience managing P&L, budgets and commercial operations.
• Strong leadership and people-management capabilities.
• Excellent technical, commercial, communication and relationship-management skills.

Ideal Candidate

The ideal candidate would be a senior Aluminium or Steel industry professional who has developed through Maintenance/Service/Operations and subsequently gained strong capabilities in Business Development, Customer Management and commercial leadership with 20+ years of Experience.

Experience with special-purpose vehicles, metal transportation equipment, tapping/charging equipment or similar machinery used in Aluminium or Steel plants would be particularly valuable.

The role requires someone who can effectively combine industry knowledge + technical/service expertise + customer relationships + business development + P&L ownership.