General Manager- Corporate Alliances

Company Overview-

Mahindra Holidays & Resorts India Ltd. (MHRIL) is a part of the Leisure and Hospitality sector of the Mahindra Group and brings to the industry values such as Reliability, Trust and Customer Satisfaction. Since 1996, the company's flagship brand Club Mahindra Holidays, today has a fast-growing customer base of over 280,000 members and 100+ beautiful resorts at some of the most exotic locations in India and abroad.

Over the last decade, MHRIL has established itself as a market leader in the family holiday business. The company has followed a two-pronged strategy rapidly increasing its bouquet of resorts to provide more variety in holidaying options and enhancing its service levels to its members to provide delight at every point of interaction.

All MHRIL resorts are totally geared to cater to a variety of holiday needs and experiences in all areas of operation, from housekeeping to food & beverage to holiday activities. Creating and managing the holiday experience is a core strength.

MHRIL also has a strong network of sales teams spread across the length and breadth of India and abroad for the acquisition of newer members. The two customer-facing business units are centrally supported by corporate enablers to provide their members with world-class hospitality and memorable holiday experience.

Objective: We are looking at strengthening the team for taking Alliance vertical to 500 units per month.

Key role: Alliance Acquisition Strategy . Build associations with corporates, PSU's, financial institutions, E-commerce players & more for Lead generation and Sales.

Brief Role Description:

• Create Strategy at cohort / Industry level for targeting B2B partnership ( BFSI, IT-ITES, Manufacturing , Logistics , Retail )
• Design framework for execution of alliance acquisition at PAN India level and regional level
• Creation of Funnel by doing Hunting and Farming of customers
• Signing PAN India and Regional alliances with corporates, PSU's, retail, financial institutions, E-commerce players etc.
• Design and evaluate BTL/ Field marketing/ promotions/ brand activation for lead generation.
• Focus on alliances that contribute solicited leads of partner customer base such as Banks, Loyalty Programs, Premium base
• Design special offers from Club Mahindra for alliance and partner customer base
• Ensure smooth functioning and relationships with partners (Barters) by coordinating internally for their needs
• Drive digital extension and loyalty for the brand
• Strategic yearlong tie-ups in the digital space (including online and mobile)
• Set benchmarks in process compliance for Lead to sale
• Ensure closure of Agreement / Contracts with clients / partners
• Maintain Dashboarding of Funnel and do funnel management for Individual and Zone Targets

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