GenAI Senior Copywriter

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role Copywriter

Location: India - Remote working until further notice

A Little Bit About The Role

Are you looking for an opportunity to share your expertise, while working with brands Do you want to be involved in the development of strategy, creative concepts, content and campaign implementation

As a Copywriter, you will be an integral part of the team.

You will need to combine your deep understanding of the trends and concerns inherent to the (INSERT PRODUCT, BRAND OR INDUSTRY HERE) industry with a varied skillset that will include copywriting, investigative research, script writing, conceptual thinking and content project planning. The role will involve writing for digital/web: you'll help brands fit their tone of voice to this landscape and advise on content that'll powerfully connect with consumers.

To do this you'll need to be an experienced storyteller, able to find interesting and engaging ways of dramatizing subject matters, extremely digitally savvy and comfortable writing with SEO in mind.

What You Will Be Doing

• Write, research, and conceptualise creative, innovative content that grows audiences and encourages sharing.
• Write short and long form articles.
• Repurpose existing content across different platforms.
• Work closely with clients to create strong concepts from initial briefing through to execution.
• Set tone and drive creativity, working closely with the Account Director and Data Strategists to ensure creative excellence.
• Maintain a high awareness of relevant trending topics and news to identify content opportunities.
• Be responsible for working with internal teams to gather input and validate the content.
• Ensure consistency and quality across all written content.
• Present and articulate concepts to clients.
  
  

What You Need To Be Great In This Role

• Experience in an advertising agency/consultancy.
• Strong experience writing for digital and social media. Must be comfortable creating content with SEO in mind.
• A background in a corporate or journalism environment.
• Thorough understanding of changing social media and digital best practises.
• A thorough understanding of the language and needs inherent to writing for INSERT INDUSTRY HERE brands.
• Experience of publishing through social media channels (Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube) and content management systems (WordPress, HubSpot, Drupal, etc).
• A powerful grasp of how content can play out across multiple mediums.
• Able to use data and insight to inform creative ideas.
• A flair for words.
• Curiosity, creativity, and ambition.
• The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful.
• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences.
• Confident presenting and communicating clearly to other team members and clients.
  
  

Our Values Shape Everything We Do

BeAmbitiousto succeed

BeImaginativeto push the boundaries of what's possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.