Role Summary
Research and provide direction for design & development of the product range to achieve overall brand image and objectives.
Summary of Role Responsibilities
- Develop seasonal inspirations, concepts and colours, based upon international / domestic trends and adapt to market demographic and brand image.
- Understand market and customer profiling and market segmentation.
- Conceptualize and develop the design range in line with brand ethos.
- Use 3D relevant design software such as Rhinoceros or sketchup & rendering softwares such as keyshot, V-ray or Generative AI platforms.
- Ensure adherence to business process calendar .
- Experience in Living category & understanding of fabrics is an added advantage.
Key Job Responsibilities
Trend Forecasting and Research
- Develop seasonal inspirations, concepts and colours, based upon international and domestic trends and adapt to market demographic and brand image.
- Interpret seasonal trend direction, assortment opportunities and merchandise to stay ahead of competition and relevant to the market.
- Understand market and customer profiling, market segmentation with reference to niche areas and price sensitive markets.
Product Design and Range Planning and Development
- Ensure adherence to business process calendar.
- Conceptualize and develop the design range in line with brand ethos.
- Create differentiation in the design ranges.
- Ensure synergy on design and trends through integration of design development, sampling, material mix, freshness and adaptation of tech packs.
- Deliver options based on the business plan in the right range architecture.
- Make recommendations for new techniques, textures, constructions, base materials, finishes etc.
- Approval of design translations in terms of colour, styling, design detailing & technical drawings etc.
- Provide final production approvals.
- Collaborate with the visual merchandising team for effective presentation of the design ranges in stores.
- Use relevant design software such as Rhinoceros, Sketchup, keyshot & AI tools.
- Participate and define processes to ensure cohesiveness within intra and inter teams.
- Ensure coordination between all categories in Home Centre to maintain synergy in the store.
