Location: Gurugram
Job type: On-site
Experience: 2-4 yrs
Compensation: 3-6 LPA
Responsibilities:
1. SEO (On-Page and Off-Page Optimization):
- Optimize website content, meta tags, headings, images, and URLs to enhance visibility on search engines.
- Devise and execute robust link-building strategies to enhance domain authority and backlink profile.
- Perform routine SEO audits and implement necessary technical enhancements.
- Conduct thorough keyword research and analysis to identify lucrative opportunities within the gaming niche.
2. Social Media Marketing:
- Manage social media accounts and create engaging, high-quality content
- Contribute to email marketing, lead generation, and audience outreach activities
- Skills in Social Media Marketing, Social Media Optimization (SMO), and content promotion across platforms
- Collaborating with cross-functional teams, customer service, and product development, to ensure social media content is aligned with overall business objectives
Requirements:
1.SEO:
- Collaborate effectively with cross-functional teams (marketing, content, development) to ensure seamless integration of SEO initiatives
- Strong grasp of search engine algorithms and ranking factors
- Experience with SEO tools and platforms such as Google Analytics, Search Console, Ahrefs, SEMrush, etc
- Full-funnel SEO strategy for blogs, landing pages, and thought-leadership propertiesbalancing brand authority with growth metrics.
2.Social Media Marketing:
- Strong project management skills, capable of managing multiple campaigns and priorities simultaneously
- Experience with social media management tools such as Hootsuite, Sprout Social, or Buffer is a plus
- Experience with search marketing, PPC or other online advertising, digital marketing
- Experience with social media advertising, including targeting, budgeting, and optimization.
Good-to-have:
- Create cohesive story arcs and strategic content that communicate expert insights on habits, behavior change, and sustainable weight management
- Run and scale Google Ads (Search & Performance Max)
