About Company
Toprankers is India's most preferred digital counseling and test-prep platform, helping students unlock their true potential through personalized learning, expert mentorship, and career guidance. With a strong presence across CLAT, Judiciary, IPMAT, CUET, Design, and other entrance exams, we are redefining career discovery and preparation for young aspirants.
Job Summary
We are seeking skilled Full-Stack Content Writer who can independently manage both performance marketing content and SEO-driven content. The selected candidates will play a key role in supporting content requirements across multiple products and campaigns for
Judiciary Gold (JG) and LegalEdge After College (LEAC).
Key Responsibilities
Performance Content
- Create high-converting ad copies for digital platforms (Google, Meta, etc.)
- Write landing page content optimized for conversions
- Develop funnel content across user journeys
- Draft WhatsApp and email marketing campaigns
- Collaborate with marketing and performance teams to optimize messaging
SEO Content
- Write and optimize blogs, long-form articles, and website pages
- Create pillar pages and program/course pages
- Conduct basic keyword research and follow on-page SEO best practices
- Ensure content aligns with brand tone and SEO guidelines
- Regularly update and optimize existing content
Required Skills & Qualifications
- Proven experience in both performance marketing content and SEO content writing
- Strong command of English (written communication)
- Understanding of digital marketing funnels and conversion-focused writing
- Familiarity with SEO tools and best practices
- Ability to work independently and manage multiple content requirements
- Prior experience in EdTech or legal education domain is a plus
What We Offer
- Opportunity to work with fast-growing EdTech brands
- High ownership and exposure to multiple products
- Collaborative and performance-driven work environment
- Competitive compensation as per industry standards
