Role: SEO+ PPC Consultant (For Lead Generation - Remote / Work from Home
Purpose of The role :
- Generate B2B Lead Generation for IT Services & for other financial services
- We are hiring a full-stack SEO + PPC Specialist to own all performance channels across our in-house products. If you've run Google Ads, Meta Ads, and LinkedIn campaigns while managing organic growth across multiple domains
- You will plan, execute, and optimize full-funnel paid campaigns while driving search engine visibility across our websites. A strategic mind and hands-on experience with campaign setup, UTM tracking, keyword targeting, and GA4 are essential.
Our Offerings
- B2B
- IT & NON IT Contract Staffing
- Zoho Products
- B2B/B2C - Financial Services: Home Loan & General Insurance
Roles & Responsibilities:
PPC:
- Paid Marketing:
- Run lead-gen and awareness campaigns on Google, Meta, and LinkedIn
- Set up ad structures, ad groups, creatives, A/B tests, and retargeting funnels
- Maintain budget pacing and monitor KPIs like CPA, ROAS, and CTR
- Track conversions using UTM parameters, GA4, GTM, and platform pixels
SEO:
- Conduct audits, keyword mapping, meta & content optimization
- Build and track backlinks (internal + external)
- Improve page load speed, on-page SEO health, and ranking on key terms
- Work closely with content and dev teams for execution
Desired Skills:
- Experience with LinkedIn Ads
- Landing page funnel strategy (with design/development teams)
- A/B testing and ad copy optimization
- Hands-on with Looker Studio (Google Data Studio) for dashboards
- Knowledge of page speed optimization, Core Web Vitals
- Exposure to retargeting and remarketing flows
- Knowledge of B2B SaaS or service-based campaign structure
Mandatory Skills:
- Hands-on experience with Google Ads and Meta Ads
- SEO execution: keyword mapping, on-page optimization
- Performance tracking with GA4 and Google Tag Manager (GTM)
- UTM parameter setup and conversion tracking
- Experience running campaigns across multiple products
- Strong reporting and analysis in Excel or Google Sheets
- Experience with SEMrush, Ahrefs, or similar SEO tools
Desired Qualification:
- 2- 3 years of hands-on experience with both PPC (Google/META/LinkedIn) and SEO
- Ready to work as freelancer
- Ability to manage multiple products and campaigns simultaneously
- Solid understanding of landing page funnels, quality score, and A/B testing
- Proficient in GA4, GTM, and keyword tools like SEMrush or Ahrefs
- Strong Excel/Sheets skills for reporting and dashboards
- Familiarity with B2B campaigns is a big plus
