1) Brand Strategy
- Brand positioning
- Brand purpose, vision, mission
- Target audience profiling
- Competitor analysis
- Brand personality and tone of voice
- Brand story / messaging pillars
- Brand di erentiators / value proposition
2) Brand Identity
- Logo combination (with animation)
- Color palette
- Typography system
- Visual language
- Brand applications (mockups for real-world use)
- Brand guidelines
- Iconography
3) Marketing Collaterals
- Visual direction or mockup for event stall (roll ups)
- POS design (in store - signage)
- T-shirt/Hoodie design
4) Print Assets
- Business card
- Stickers and label
- Letterhead
- Envelope
- Invoice template
- Coaster design
5) Digital Assets
- Email signature
- LinkedIn banner
- Social media kit (Instagram templates of six, highlights)
- Icons for website
- Emailer
- Homepage of website and app
6) Packaging Design
- Core product packaging (box/bag/jar/sleeve etc. )
- Shipping / mailer box design
- Sticker / label / tag designs
- Insert card / thank you note / care card / warranty card
- User instruction manual
- Mockups for manufacturer
- Certification placement layout (e. g. FSC, organic, eco-labels)
7) Powerpoint Presentation
- Presentation template (Canva / Google Slides)
