Strong understanding of food safety regulations and testing methodologies.
Excellent communication, presentation, and negotiation skills.
Proficiency in digital marketing tools, CRM platforms, and analytics
Rolls and Responsibility:
- Market Strategy & Planning: Develop and execute marketing strategies to promote food testing services across B2B and B2C segments.
- Client Acquisition & Retention: Identify potential clients in food manufacturing, hospitality, and retail sectors; build long-term relationships.
- Campaign Management: Plan and manage digital, print, and event-based campaigns to increase brand visibility and service uptake.
- Technical Collaboration: Work closely with lab teams to understand testing capabilities and translate them into compelling marketing messages.
- Regulatory Awareness: Stay updated on FSSAI, ISO, HACCP, and other food safety standards to align marketing with compliance needs.
- Content Development: Create brochures, case studies, presentations, and social media content tailored to industry stakeholders.
- Lead Generation & Conversion: Use CRM tools to track leads, analyze conversion rates, and optimize outreach efforts.
- Event Participation: Represent the company at food expos, trade fairs, and industry seminars to network and promote services.
- Market Intelligence: Monitor competitor activities, pricing trends, and customer feedback to refine positioning and offerings.
Technical & Scientific Expertise
- Food Chemistry: Understanding of chemical composition, reactions, and interactions in food products.
- Analytical Techniques: Familiarity with methods like HPLC, GC-MS, UV-Vis spectroscopy, and titration used in food testing.
- Microbiology & Contaminant Detection: Knowledge of microbial analysis and chemical contaminants (e.g., pesticides, heavy metals).
- Nutritional Labeling & Composition Analysis: Ability to interpret and market products based on chemical and nutritional profiles.
- Preservatives & Additives: Insight into the role and regulation of food-grade chemicals.
Marketing & Business Skills
- Technical Marketing: Translating complex chemical and food testing data into customer-friendly messaging.
- Regulatory Marketing: Promoting services aligned with FSSAI, ISO 22000, HACCP, and Codex standards.
- B2B Client Engagement: Building trust with food manufacturers, processors, and regulatory bodies.
- Digital Campaigns: Running targeted campaigns for food safety services using SEO, SEM, and analytics.
- Event Marketing: Representing the brand at food expos, safety summits, and technical conferences.
Communication & Collaboration
- Cross-functional Coordination: Working with lab teams, R&D, and regulatory experts to align marketing with technical capabilities.
- Scientific Writing & Content Creation: Crafting brochures, white papers, and case studies with chemical accuracy.
- Training & Demonstrations: Conducting client workshops or webinars on food safety and testing protocols.
