Key Responsibilities
Category & Product Strategy
- Develop and execute long-term category strategies aligned with overall business objectives
- Monitor and manage product lifecycle, from ideation to retirement
- Drive new product development in collaboration with R&D and cross-functional teams
Market & Competitive Analysis
- Conduct market research to identify trends, opportunities, and competitive threats
- Analyze customer insights, sales data, and market dynamics to inform strategy
- Define and implement channel-specific strategies to optimize reach and sales
Financial & Operational Management
- Manage category budgets, pricing, and profitability
- Monitor gross margins, cost structures, and performance metrics
- Collaborate with sales, supply chain, and marketing teams to ensure successful product launches, promotions, and operational execution
