Location: New Delhi, India
Reporting To: Area Manager based in Mumbai, India
Mission:
The Field Supervisor based in India ensures a sell-out and market share growth throughout his/her territory by implementing the negotiated animation plans, seizing opportunities in the point of sales, undertaking regular field visits, training the sales staff, controlling the merchandising, and developing a strong customer relationship.
The position requires an understanding of the market and business dynamics and an ability to adapt quickly and proactively in a highly volatile environment.
Key Functions and Responsibilities:
This role will contribute to the business unit's targets achievements by:
1. Plan
- Support the sell-out and market share growth targets.
- Plan budget and team schedules for the Brand Representatives and promoters.
- Plan, order and monitor testers, POS materials, and visuals per store.
- Plan depletion schedules /innovative and creative ideas to push sales and observe competitor activities and align with Area Manager and Sales Director.
2. Execution
- Implement the promotional account calendar (i.e. GWP, incentives, manpower) and provide quantitative and qualitative reporting to Marketing Team and to Area Manager whenever needed.
- Proactively proposing relevant correcting actions and In-Store support whenever needed to ensure retail excellence and the meeting of monthly retail targets fixed per store:
-Suggest ways to improve business and maximize opportunities in point of sales.
-Anticipate potential operational or In-Store issues.
-Ensure stores have proper stock level and are in line with the merchandising guidelines
-Collaborate with the In-Store Team to ensure excellent execution of high profile visuals for animations
- Provide feedback to Area Manager on his/her market knowledge and insight gathering (e.g. market intelligence, competition's marketing activities).
- Build strong links with shop floor and back-office personnel (i.e. operators, trainers, buyers and external field sales force).
- Solve operational issues efficiently with the store operations team.
- Advise clients on requirements for external field sales force under perimeter.
- Organize and provide product training through clients for external field sales force especially in areas that may not be covered by the Trainer for secondary markets.
3. Control
- Gather information and provide relevant reports (Sales Report, Post Launch Reports, Training Reports, Competition Reports, Client Master File and Store Check Reports) to Area Manager/Marketing Team.
- POSM Control and Orders.
- BRs salaries and commissions follow up (in alignment with Area Manager and Sales Director before communicating).
4. People Management
- Involve in the hiring process of Brand Representatives and promoters as per planned headcount and ensure they fit into Puig culture.
- Build good relationship with BRs and motivating them and feed them with more knowledge and guide them for sales targets.
Requirements:
Experience: 3 - 5 years of experience in a similar role in a multinational FMCG or Luxury company within the Travel Retail channel. Experienced in Trade Marketing/Operations in retail. It will be an advantage if this individual has been a Beauty Consultant/ Brand Ambassador earlier in career.
Languages: Hindi and English
Skills & Knowledge Required:
- Proficiency in Microsoft Office PowerPoint, Excel and Word
- Strong communication skills
- Self-directed with great autonomy to manage oneself well.
- Customer focused and results oriented (i.e. Understanding of business dynamics and sensitive to premium market brands).
- Ability to build relationships and interpersonal sensitivity.
- Decision making/problem solving skills.
- Has good learning agility and a team player.
- Positive /Strong and friendly personality who can take quick decisions and proactive.
- Willing to travel.
