Job Title: Sales Manager / Business Development Manager CCTV, Security & Channel Sales
Location: Surat, Rajkot, Bhuj, Vadodara (Gujarat) | Bangalore (Karnataka) | Kochi, Chennai (Tamil Nadu & Kerala) | Odisha | Assam [Onsite / Field-Based]
Experience: 25 years
Role Overview:
We are seeking a driven and results-oriented Sales Manager / Business Development Manager to spearhead sales growth and channel partner expansion in the CCTV, electronics, or security solutions sector. This role demands proven expertise in channel sales, B2B lead generation, and relationship management with distributors, dealers, and system integrators. The ideal candidate will consistently achieve revenue targets while ensuring strong market presence and brand visibility in the assigned territory.
Key Responsibilities:
Channel Partner Development & Management
- Identify, onboard, and nurture new channel partners, distributors, and dealers
- Strengthen relationships with existing partners to maximize profitability and loyalty
Sales Planning & Target Achievement
- Develop and execute territory-wise sales plans aligned with company objectives
- Consistently achieve monthly, quarterly, and annual sales targets
- Generate B2B leads in sectors such as retail, education, manufacturing, and government
Market & Product Engagement
- Conduct product presentations, demonstrations, and training for partners and clients
- Monitor competitor activities, pricing, and market trends to refine sales strategies
- Ensure brand visibility and effective merchandising in the assigned region
Operational Coordination & Reporting
- Collaborate with logistics, service, and marketing teams for smooth order fulfillment
- Prepare and submit sales reports, forecasts, and market insights to management
Core Skill Set:
- Channel partner management and distributor relationship building
- Strong knowledge of CCTV, security products, and electronics sales
- Strategic sales planning and execution
- Excellent communication, negotiation, and interpersonal skills
- Proficient in CRM tools and Microsoft Office
Preferred Qualifications:
- Graduate in any discipline (Engineering or Technical background preferred)
- 25 years of experience in CCTV/electronics/security industry sales
- Prior experience with brands in the CCTV/security domain highly preferred
Must-Have Criteria:
- 25 years of proven experience in channel sales within CCTV, electronics, or security industry
- Strong expertise in B2B lead generation and target achievement
- Hands-on experience in partner onboarding, relationship management, and sales planning
- Willingness to travel extensively within assigned territory
- Proficiency in CRM tools and Microsoft Office
